2025 LIA Concludes: ATime&Place, VML Dubai, TOPic Among Winners
The 2025 London International Awards (LIA) have concluded, honouring creative excellence across various categories. Notable wins include Melbourne's ATime&Place agency taking home the Grand LIA in the Creative Use of Data category for 'The Suzuki Index'. Meanwhile, the Evolution, Creative Use of Data category saw VML Dubai's 'The Social Feed' for HungerStation winning Gold. In the Creative Strategy category, TOPic's 'Twin Sister of Olympic' for Yili secured Bronze.
In the Creative Strategy category, Leo Manila's 'Night Classroom' for McDonalds Philippines was a finalist, recognised for its cultural insight. Innocean Seoul's 'Night Fishing' for Hyundai IONIQ won Silver for its branded entertainment, while Ogilvy Colombo's 'Second Life Notebooks' for Promate was a finalist for its original thinking. Ogilvy Singapore's 'Vaseline Verified' for Unilever/Vaseline won Gold in the Evolution, Creative Use of Data category for its use of social media. Publicis Middle East's 'There We Are' for Home Centre was a finalist for its use of media. Notably, Publicis Conseil, Paris won the Grand LIA in the Evolution category for 'Three Words' for AXA. Despite extensive search, the winner of the Grand LIA in the Evolution, Creative Use of Data category remains unknown.
Gabriel Schmitt, Global Chief Creative Officer of Grey, led the Evolution and Creative Use of Data jury at the 2025 London International Awards.
The 2025 LIA has celebrated outstanding creative work, with agencies and brands from around the world recognised for their innovative campaigns. Despite the mystery surrounding the Grand LIA winner in one category, the awards continue to highlight the best in creative strategy, data use, and evolution in advertising.
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