Ad Agency VMLY&R and Wunderman Thompson Merge to Create Agency Called VML
In a bold move by WPP, they've merged Wunderman Thompson and VMLY&R to create VML - a powerhouse agency that blends brand experience, customer experience, and commerce under the leadership of Jon Cook as global CEO and Mel Edwards as global president. This merged entity, effective from January 1st, will boast a workforce of over 30,000 people in 64 markets.
VML stands out in the marketing world as a creative agency, consultancy, and tech powerhouse all rolled into one. Leveraging a century of expertise, this new entity promises to revolutionize brand and customer experiences by combining creativity and technology.
The new agency will support clients with creative brand growth strategies and transformation, offering data operations, technology platforms, and partnerships with major tech companies. These partnerships have played a significant role in VMLY&R's development of its AI offering. In addition to traditional services, VML will also offer B2B and healthcare solutions, ensuring they cater to a broad range of client needs.
Mark Read, CEO of WPP, commented on the merger, stating, "Scale matters in today's world as AI and technology transform marketing, and global clients look to simplify their relationships." Indeed, the combined scale of VML enables collaboration and integration with global and local partners, delivering unified client outcomes.
With deep insights and solutions spanning the entire customer journey, VML focuses on communications, customer relationship management (CRM), and customer experience (CX). Their work delivers expertise in commerce, aligning marketing and sales channels to drive growth and customer engagement throughout the buying journey. VML's comprehensive data capabilities allow for effective data-driven decision making, and their strong technology infrastructure ensures they can incorporate advanced tech solutions into their offerings.
Given VML's broad expertise and unified global presence, it is reasonable to assume they support specialized industries including B2B and healthcare markets through tailored strategies leveraging their vast capabilities. The merged agency's integration of creativity, technology, and diverse perspectives positions them well to serve clients across multiple sectors, making them a compelling growth partner in today's evolving marketing landscape.
The new VML agency, with its integrated creativity, technology, and diverse perspectives, is poised to offer financing solutions that foster business growth, specifically in areas such as B2B and healthcare, by using data-driven decisions, advanced tech solutions, and tailored strategies. By merging their expertise in brand growth, customer experience, and commerce, VML aims to leverage technology to revolutionize finance and business practices in the marketing world.
