Adsterra's Future in iGaming Advertising According to Gala Grigoreva's Perspective
At SiGMA Africa 2025 in South Africa, Gala Grigoreva, the Chief Marketing Officer at Adsterra, divulged tantalizing insights about their escalating importance within the global advertising and iGaming scenes. In a riveting conversation with Jeremiah Maangi, CEO of iGaming AFRIKA, she shed light on Adsterra's aspirations, their technological breakthroughs, and their vision for reinforcing alliances across the African continent.
Adsterra, a renowned international advertising network, focuses on buying and selling digital traffic. Known for its prowess in the iGaming sector, this giant is widely acknowledged as a premier provider of high-quality, converting traffic. Gala clarified that Adsterra already collaborates with a plethora of notable industry heavyweights like MelBet, MozzartBet, 1Win, and 1XBet, and plans to collaborate with even more local operators.
Adsterra's offerings are marked by their emphasis on quality and transparency. Gala underscored that, "You can buy just tons of traffic from everywhere, and it will be clean and high converting." This reliability stems from Adsterra's meticulous anti-fraud system, equipped with a multifaceted protection strategy to ensure that clients receive optimal traffic for their campaigns.
Besides its impressive client roster, Adsterra is distinguished by its deep industry expertise, notably in the iGaming vertical. Advertisers partnering with Adsterra don't just gain access to sophisticated technology; they also benefit from the guidance and support of a specialized team. Gala pointed out, "We also have managers with strong iGaming expertise! In addition to our advanced software platform, you get access to experts through our partner care system."
Technology is the lifeblood of Adsterra's operations. Their platform enables advertisers to purchase traffic via a CPM (Cost Per Mille) model, but they cater to the iGaming industry's preference for CPA (Cost Per Action) optimization. Gala described their innovative in-house solutions, stating, "You can buy traffic on a CPM model, but optimize using our CPA goal optimization tool." This adaptability empowers advertisers to generate deposits and conversions more efficiently, thereby ensuring a greater return on investment.
Notably, Gala emphasized that Adsterra's technologies are developed entirely in-house, offering unparalleled customization capabilities that many third-party platforms cannot match. "That's our own technology, in-house," she said with justifiable pride when asked about their technical infrastructure.
With its combination of clean, high-performing traffic, a well-designed anti-fraud system, expert account management, and proprietary technology, Adsterra presents itself as a vital advertising partner for iGaming operators and affiliate marketers worldwide. As they solidify their presence in Africa, Gala and her team are optimistic about establishing lasting partnerships with both established international players and emerging local startups.
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In the iGaming scene, Adsterra, a global advertising network, offers high-quality, converting traffic through sophisticated technology and expert guidance. Gala Grigoreva, their Chief Marketing Officer, highlighted their ambition to collaborate with more African operators and believes that their innovative CPA goal optimization tool will enhance efficiency for iGaming operators. Adsterra's platform enables traffic purchasing via both CPM and CPA models, and their in-house technology provides unparalleled customization abilities. With Adsterra, iGaming partners can access clean, high-performing traffic, a robust anti-fraud system, and a dedicated team of iGaming experts.
