Africa's Mobile Innovation and Cultural Significance Highlighted at SBC Summit 2025, Focusing on Relevance in Society
The Emerging Markets – Africa track at SBC Summit 2025, taking place on Tuesday, 16 September 2025, at the Feira Internacional de Lisboa (FIL), promises to deliver valuable insights into Africa’s rapidly expanding gambling ecosystem. This track, part of a newly introduced Emerging Markets stage, will feature five expert-led sessions, focusing on key established markets such as South Africa, Nigeria, and Kenya, as well as emerging ones like Ghana and Tanzania.
The track aims to deliver practical insights and strategies for long-term growth tailored to the African gaming landscape. Key topics include navigating the continent’s most promising opportunities, understanding operational challenges and regional nuances, building trust with regulators and connecting with local communities, and identifying strategic entry points across diverse markets.
Notable speakers and panels include the Africa Leaders Panel: An Ever-Expanding Horizon. This panel will be moderated by William Scott (Chairman, Meridianbet) and feature industry leaders such as Christopher Coyne (Co-Founder and CEO, 888AFRICA), Sab Jhooti (Chairman & Co-Founder, Bonmoja), Laurence Michel (Africa CEO, Super Group), and Ronnie Whelan (CEO, Kingmakers). This panel will discuss how operators can successfully operate by engaging regulators, local communities, and market entry strategies in both established and emerging markets.
In addition to the Africa Leaders Panel, the track will also feature sessions such as Marketing to Africa: No More One-Size-Fits-All, which will analyse how operators can develop marketing strategies that reflect the continent’s cultural diversity. Another session, A Continent on the Move: Sportsbook Technology in Africa, will discuss mobile-first innovation and its impact on sports betting growth across Africa.
SBC Summit 2025 offers three pass types: VIP Event Pass, Expo+ Pass, or Expo Only Pass. A Group Pass Discount is available, allowing you to get passes for just €400 each when you purchase three or more passes. Operators and affiliates may be eligible for a complimentary pass.
The Emerging Markets track will also feature dedicated sessions on Eurasia & the Middle East (Wednesday 17 September) and Asia (Thursday, 18 September). These sessions will delve deeper into high-potential regions that are rapidly evolving.
The Emerging Markets – Africa track at SBC Summit 2025 promises to provide a comprehensive overview of African iGaming’s current trajectory and practical guidance from industry leaders who have successfully expanded in the region. Attendees can expect to gain valuable insights and strategies for navigating Africa’s complex and dynamic iGaming landscape.
- The Africa Leaders Panel at SBC Summit 2025, featuring experts like Christopher Coyne and Sab Jhooti, will discuss how operators can balance sports betting, finance, and technology to successfully engage regulators, local communities, and enter new markets.
- A session titled 'A Continent on the Move: Sportsbook Technology in Africa' will explore mobile-first innovation across the continent, focusing on how technology can drive growth in sports betting.
- SBC Summit 2025's Emerging Markets – Africa track will also touch upon the entertainment aspect of the gaming industry, with a session titled 'Marketing to Africa: No More One-Size-Fits-All' discussing how operators can create diverse marketing strategies that cater to Africa's cultural diversity.
