Agencies are taking proactive steps to demonstrate their brand-building capabilities by crafting their own products for presentation to clients.
Grant Plotkin, a designer who graduated from Parsons in 2019, established his own studio in 2020. To build trust with potential clients, Plotkin devised an innovative approach—he created a controversial card game. Titled "I Am On Edge," the game asks hard-hitting questions that challenge personal boundaries, such as "What did you not get from your dad that you'd want to give to your kid?" and "Which of your friends do you pretend to like?" This provocative card game has since become synonymous with Plotkin's design agency.
Though information about Plotkin's professional background and the origin of "I Am On Edge" remains scant, his social media presence offers some insight. On Instagram, he regularly shares updates and photos related to his design endeavors, including a recent post advertising the available purchase of "I Am On Edge: The Social Card Game."
However, the search results do not reveal explicit connections between Grant Plotkin's design studio and the card game. Should such a connection exist, it would likely involve the studio creating and designing the card game. Further research would be required to confirm this association.
Grant Plotkin has expanded his design agency's offerings beyond controversial card games, as he recently advertised the purchase of "I Am On Edge: The Social Card Game" on his Instagram. If a connection exists between Plotkin's studio and the card game, it might include the studio designing or developing smartphone apps, gadgets, or even creating a mobile version of "I Am On Edge," utilizing innovative technology such as defi or augmented reality.
