AI and Data Transform iGaming and Sports Wagering Industries?
The future of iGaming and sports betting is being redefined by artificial intelligence (AI) and machine learning (ML), reshaping how suppliers and operators do business. In an exclusive conversation with industry leaders, we delve into the impact of AI on the gaming ecosystem.
Embracing AI for Personalization: Understanding that the iGaming/sports betting industry yields vast amounts of data, industry experts like Ian Tibot (IT) from Future Anthem and Thomas Aigner (TA) from Ibex.Ai emphasize the importance of AI in crafting personalized experiences at scale for both new and established players.
Transformation through AI-Powered Tools: At BETEGY, Alex Kornilov (AK) is working to revolutionize marketing and the customer journey, leveraging AI's potential to deliver personalized player experiences on a whole new level. Ibex AI is using ML to serve as the best "self-driving" solution for iGaming marketing teams, allowing for operators to provide unparalled personalization to customers.
Combating Criminal Activities: Suren Khachatryan (SK) from Technamin and Ismail Vali (IV) from Yield Sec discuss AI's role in policing the criminal black market, identifying black-market activity via operators, affiliates, and advertisements. This aids in reducing and restricting an illegal operator's presence, thus increasing tax revenues for communities.
Navigation through Talent Acquisition Challenges: Acquiring, developing, and retaining a talented team of data scientists is seen as vital to harnessing AI's benefits. Tech companies like Huddle and Technamin use various methods, including collaboration with universities and upskilling of employees, to stay ahead in the race for AI talent.
Looking ahead, AI's presence is projected to grow, with a focus on enhancing player engagement, promoting responsible gaming, and ensuring data privacy and security. The integration of AI with emerging technologies like blockchain, AR, and VR will further redefine the gaming landscape. Navigating ethical concerns and evolving regulations will be crucial for a sustainable industry future.
[1] https://www.bluesea.ai/blog/artificial-intelligence-impact-igaming[2] https://www.casinobeats.com/news/artificial-intelligence-fraud-detection/[3] https://www.apswermatrix.com/igaming-personalisation-and-ai/[4] https://www.academia.edu/53606585/Artificial_Intelligence_and_the_Blockchain_Revolution_in_the_Online_Sports_Gambling_Industry[5] https://www.mckinsey.com/industries/high-tech/our-insights/stronger-customer-relationships-through-artificial-intelligence#:~:text=We%20believe%20that%20AI%20and,accountable%20for%20actions%20and%20decisions.
- Industry experts like Ian Tibot and Thomas Aigner highlight the need for AI in crafting personalized sports-betting experiences at scale, reshaping the iGaming industry.
- At BETEGY, Alex Kornilov is revolutionizing marketing and the customer journey in sports betting by leveraging AI's potential for unprecedented player personalization.
- Suren Khachatryan and Ismail Vali discuss AI's role in policing the illegal sports betting market, identifying black-market activity and increasing tax revenues for communities.
- Technological companies like Huddle and Technamin prioritize acquiring, developing, and retaining a talented team of data scientists to harness AI's benefits in sports betting.
- The future of sports betting is projected to focus on enhancing player engagement, promoting responsible gaming, and ensuring data privacy and security, with emerging technologies like blockchain, AR, and VR contributing to redefining the sports-betting landscape.
- Navigating ethical concerns and evolving regulations will be critical for a sustainable future in the sports-betting industry, as AI integration continues to redefine the finance, technology, news, sports, and lottery sectors.
