AI-driven Market Intelligence Company, Rwazi, Secures $12 Million in Series A Funding for Global Expansion
Rwazi Secures $12 Million in Series A Funding to Revolutionize AI-Driven Market Intelligence
In a significant move for the AI market intelligence sector, African-founded startup Rwazi has raised $12 million in Series A funding, setting the stage for the development of its AI-powered simulation engine and decision copilot platform.
The funding round, led by Bonfire Ventures, also saw participation from Santa Barbara Ventures, Newfund, and Alumni Ventures, bringing Rwazi’s total funding to approximately $16 million, including a previous $4 million seed round.
Rwazi's innovative approach to market intelligence is gaining attention from major global brands, with companies like Coca-Cola, Pampers, Visa, and Nestlé now using its platform for their market intelligence needs. This adoption underscores the value of Rwazi's platform in the rapidly evolving field of AI-driven decision-making.
The startup's platform harnesses real-time, zero-party consumer data, collected via mobile and web apps globally, spanning 190 countries. This data provides companies with a highly detailed view of market dynamics, especially within emerging regions, enabling them to understand who is buying what, for how much, from where, when, and why.
The fresh capital will be deployed to deepen the AI simulation capabilities, expand the global data infrastructure, and enhance the AI decision copilot’s functionality. The aim is to replace costly "gut instinct" decisions with data-driven, contextualized recommendations that help global brands move faster and more confidently in rapidly changing markets.
Founded in 2021 by Joseph Rutakangwa and Eric Sewankambo, Rwazi has expanded rapidly from Mauritius and Africa to serve clients worldwide. The company differentiates itself from legacy consumer insights firms like GFK and Ipsos by relying on direct, volunteered consumer data rather than inferred or modeled data, offering more accurate and actionable market intelligence.
As Rwazi continues to grow and innovate, it is poised to make a significant impact on the AI-driven decision-making industry, providing precise, real-time consumer insights globally.
Investing in Rwazi's AI-driven market intelligence platform has the potential to revolutionize business decisions, as the fresh $12 million raised in Series A funding will boost the development of their AI simulation engine and AI decision copilot. This technological advancement in finance, spearheaded by artificial intelligence, is expected to replace instinctive decisions with data-driven, contextualized recommendations, benefiting global brands in the rapidly evolving field of AI-driven decision-making.
