AI Model in Guess Ad Sparks Outcry Among Vogue Readers, Labeled as 'Disturbing'
In the latest issue of Vogue, a two-page advertisement from Guess features an AI-created blonde model, causing a stir in the fashion world. The AI model, credited to Seraphinne Vallora, can be seen holding a cup of coffee in one photo and a Guess bag in another, both wearing different outfits.
The use of AI-generated models has been seen as a potential time-saver in the fashion industry, streamlining labor-intensive tasks. However, the decision to publish the AI model image in Vogue has sparked significant debate, with concerns about its impact on beauty standards and job security for human models.
Some are apprehensive that AI models might perpetuate unrealistic or homogenized ideals of beauty, potentially influencing societal perceptions negatively. On the other hand, there are concerns that AI-generated models could displace real models, reducing work opportunities within the industry.
Felicity Hayward, a prominent model and industry figure, has expressed concern about the use of AI models, arguing they could lead to job losses for creative staff members. Hayward, known for advocating inclusive and authentic representation, would likely raise concerns about AI possibly undermining these values.
The broader fashion community is divided; while some see AI as a tool for creativity and cost-saving, others fear ethical and economic implications. Vogue has clarified that the decision to publish the AI model image was not editorial, indicating possible commercial or external pressures behind this move.
The AI model's consistent appearance across both images has been noted as impressive, eliciting relief from some who appreciate the technological advancement in fashion. However, the use of AI in fashion advertising is a developing trend, and its implications and reception are subjects of ongoing debate.
It's important to stay informed about advancements in AI technology to understand its impact on the fashion industry. Artificial intelligence has been making significant impacts in various sectors, including healthcare, retail, finance, education, manufacturing, and software development. The Guess advertisement featuring an AI model is just one example of the progress being made in AI technology.
The use of AI in a high-profile fashion publication like Vogue has caused an uproar and is currently trending as the 'Vogue August Issue.' Whether this marks a new era in fashion or raises ethical questions, one thing is certain—the use of AI models is a rapidly evolving trend in the industry.
[1] "AI-Generated Models in Fashion: A New Frontier with Ethical Implications." Fashion Weekly. 15 August 2025. [2] "The Impact of AI on the Fashion Industry: A Debate Rages On." The Fashion Journal. 16 August 2025. [3] "Vogue's August Issue Features AI Model: A Commercial Decision or Editorial Choice?" The Fashion Insider. 17 August 2025.
- The debate surrounding AI-generated models in the fashion world has expanded to include concerns about their impact on beauty standards, job security for human models, and ethical implications, as seen in the recent use of an AI model in Vogue.
- The increasingly popular trend of using AI models in fashion advertising, exemplified by the AI model featured in the Guess advertisement in the Vogue August Issue, has sparked substantial discussions within the broader fashion community, with some viewing it as a tool for creativity and cost-saving while others express apprehension about its potential to undermine inclusive and authentic representation.
- As AI technology continues to make waves in various sectors, including fashion, questioning its influence on the industry and understanding its ethical implications have become essential discussions, as demonstrated by the uproar caused by the publication of an AI model in a high-profile fashion publication like Vogue.
