Airline Company Avianca installs Jaime Manso in the position of Senior Vice President for Loyalty and LifeMiles Program.
Avianca, one of the largest airlines in Latin America, has announced the appointment of Jaime Manso as Senior Vice President of Loyalty & LifeMiles. Manso brings extensive experience in business strategy, digital transformation, innovation, customer loyalty, banking, and aviation to lead the LifeMiles team and drive the development and execution of the program's strategy.
A Focus on Strategic Growth and Customer Experience
Manso's strategic plan for Avianca's LifeMiles loyalty program focuses on driving strategic growth, enhancing customer experience, and expanding earning and redemption opportunities through a unique digital experience. This approach leverages Manso’s extensive background in digital transformation, customer loyalty, and business innovation to lead LifeMiles into its next growth chapter.
Key elements of Manso’s approach include:
- Strategic growth of LifeMiles through innovation and business strategy.
- Improving the digital experience to offer a seamless interaction for members.
- Expanding ways for customers to earn and redeem miles, making the program more attractive and versatile.
- Cross-functional collaboration to ensure cohesive development across Avianca and its partners.
Manso’s approach combines commercial vision with a strong ability to generate long-term value by developing solutions focused on the customer experience.
Avianca's Expanding Reach
Avianca operates one of the largest route networks in Latin America, serving over 160 routes, over 770 daily flights, and a fleet of 140 Airbus A320s and Boeing 787 Dreamliners. In 2024, the airline transported over 38 million customers and operated more than 213,000 flights. Avianca Cargo is a leading operator in key markets across the Americas, serving more than 350 destinations through 220 weekly freighter flights, broad passenger network, and interline agreements.
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Tatiana Rokou, the news coordinator for our website Media Network, holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens. Rokou has been editor and editor-in-chief in various economic magazines and newspapers.
[1] Source: Avianca Press Release, 2023 [3] Source: Avianca Investor Relations, 2023
Financing strategic growth and enhancing business performance, Manso aims to leverage technology in digital transformation to deliver a superior customer experience within Avianca's LifeMiles program. His vision encompasses expanding the platform, improving digital interactions, and creating versatile earning and redemption opportunities, all while capitalizing on cross-functional collaborations for program development and execution.
As Avianca expands its reach in Latin America through their extensive route network and growing utility in cargo operations, the integration of Synhelion's solar fuel marks a significant step towards implementing sustainable technology in the airline industry.
