Amazon Set to Implement Avid Tools on AWS for Streamlined Media Production
It's a game-changer for the industry as Avid teams up with Amazon MGM Studios, pushing the boundaries of cloud-based post-production! After three years of strategic collaboration, the dynamic duo is leveling up their integration game, bringing Avid's Media Composer and Avid NEXIS to Amazon Web Services (AWS).
This rolling of the dice, announced post-NAB Show 2025 revealing the Avid on AWS production framework, allows customers to customize their post-production needs in the cloud. According to Avid's big-wig, Raf Soltanovich, VP of Technology at Prime Video & Amazon MGM Studios, this union signifies their belief in the cloud-powered future of post-production. With a snap of their fingers (literally, just minutes), they can now deploy Avid NEXIS to productions around the globe, ensuring top-notch tools across their projects.
Amazon MGM Studios is all about championing a cloud-first vision for the industry, fostering global collaboration like never before. Connecting creative teams worldwide, this setup speeds up turnaround times while slimming down complexity through flexible, software-defined workflows. The cherry on top? This collaboration boosts agility and efficiency, thanks to cloud automation in AWS, enabling new editorial environments to flower globally in a jiffy.
Take, for example, a recent feature shooting in India — dailies sizzling in Mumbai, edited in London, and given the final touch in Spain. This flexibility allows editorial tweaks during production and supports a harmonious blend of creative freedom and international collaboration. On cloud nine, production teams can keep workflow harmony humming across the globe, adapting like a chameleon to diverse creative customer demands.
Wellford Dillard, CEO at Avid, shares the excitement, as they meet the pent-up demand of enterprise-class customers for a secure, scalable, and high-performance post-production solution on AWS. The newly minted integration of Avid Media Composer and Avid NEXIS not only demonstrates the continued significance of Avid's technological role in media production, but it also showcases that cloud-native post-production is empowering the next generation of creative powerhouses everywhere, right here, right now.
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- In the collaboration between Avid and Amazon MGM Studios, they are revolutionizing cloud-based post-production, expanding their integration with Avid's Media Composer and Avid NEXIS on Amazon Web Services (AWS).
- Announced post-NAB Show 2025, the Avid on AWS production framework allows customers to tailor their post-production needs according to their preference, all accessible in the cloud.
- Amazon MGM Studios' cloud-first vision is fostering global collaboration and accelerating turnaround times while minimizing complexity through adaptable, software-defined workflows.
- With the integration of Avid NEXIS, they can swiftly deploy top-notch tools to productions worldwide, ensuring a harmonious blend of creative freedom and international collaboration.
- For example, a recent feature film was shot in India, edited in London, and given the final touch in Spain, demonstrating the flexible nature of editorial tweaks during production.
- CEO Wellford Dillard of Avid is thrilled about the integration, as it caters to the growing demand for a secure, scalable, and high-performance post-production solution on AWS, marking the empowerment of the next generation of creative powerhouses.
