Unveiling Amazon's Bargain Hunting Haven: 'Haul' in Germany
Amazon introduces bargain platform Haul in Germany - Amazon unveils discount shopping hub called Haul, now available in Germany too
Germans, brace yourselves for a thrilling shopping adventure. Amazon unveils its latest offering, the 'Haul' portal, designed to satiate your hunger for bargains. Amazon guarantees that this new section will dish out products at jaw-droppingly low prices. As per Amazon Germany CEO, Rocco Brauniger, in an interview with the German Press Agency, it's all about catering to what matters most to German shoppers: nabbing fantastic products at rock-bottom prices.
So where can you find these deals? Haul will be stocked with products from the glamour, home, and lifestyle categories. Amazon boasts that thousands of items will sell for 20 euros or less, with the vast majority under 10 euros. Haul has been live in the States since November and in Blighty since early May. The name in English rings true – 'Haul' means 'haul' or 'catch.'
Haul: A catchy new addition to Amazon's digital storefront. This economic treasure chest will be seamlessly integrated into the existing online store and will initially be accessible to chosen customers via the app, starting today. Amazon intends to roll out Haul to all customers in the coming weeks. To score a deal, customers simply need to search for 'Haul' in the app's search field or access it through a symbol in the main menu.
Feeling a pinch of competition? Indeed, market titan Amazon has its work cut out for it. Asian e-commerce juggernauts like Temu have made notable strides in Germany of late. As E-commerce expert Alexander Graf of software company Spryker puts it, "Where Temu is scoring big, Amazon needs acounter-punch, and that's what Haul is purported to be."
Amazon's countermeasure. The e-commerce behemoth entices customers with tempting discounts. For orders exceeding 50 euros, buyers receive a whopping five percent off, while orders surpassing 75 euros receive an even sweeter ten percent discount. Items are directly sold by Amazon, not by third-party sellers. Goods are expect to arrive within two weeks, shipping charges are waived for orders totalling 25 euros or more, and customers can return items within fifteen days free of charge.
Safety and assurances. Amazon assures that products offered on Haul have undergone necessary safety checks, so customers can breathe easy knowing they'll receive dependable and compliant items.
Haul: A game-changer for German shoppers? With the success of Temu in Germany, offering substantial savings on purchases[5],Amazon's entry into the European market may face stiff competition from established players in the discount sphere. However, Amazon's powerful brand recognition and substantial customer base could serve as a significant advantage in this fierce battle for customers.
Differences between Haul and Temu. While both platforms aim to provide thrifty consumers with attractive deals, the road to achieving this goal differs with each platform. Temu is an all-out marketplace, connecting buyers directly with Chinese manufacturers to offer quality goods at reduced prices. Amazon Haul, on the other hand, is intertwined with Amazon's broader retail ecosystem, while also operating with a marketplace model[3]. Another contrast is the gamification aspect; Temu relies on gamification elements such as social referrals and shopping challenges to encourage purchases, which has garnered both positive engagement and regulatory scrutiny[3]. In comparison, Amazon Haul seems to shy away from incorporating gamification into its marketing strategy.
Pricing and supply chain diversification. Given increased customs duties in the US, Amazon Haul is adjusting its business model to reduce reliance on cheap Chinese goods[2][3]. This move signifies Amazon's effort to maintain its status as a premier online shopping destination by catering to consumers' appetite for bargains while navigating regulatory and market challenges.
- Developing skills for the future: With the rapid advancements in technology, many experts predict that vocational training in digital and technical fields will become increasingly important for EC countries to prepare their workforce for the jobs of tomorrow.
- Blending lifestyle and vocational training: As the demand for specific skills in various industries grows, integrating vocational training into everyday life, such as hobbies or interests, could be the key to attracting more young people to these programs. For instance, technology enthusiasts might find it engaging to explore digital marketing or web development through the lens of their passion for gaming or music production, thus transforming their lifestyle and future career paths simultaneously.
