Amazon will discontinue its standalone streaming service, transitioning its content to the Prime Video platform.
In a move to streamline its streaming offerings and enhance user experience, Amazon has announced plans to shut down its Freevee app and migrate its content to Prime Video by August 2025 [1][2][3]. This decision aims to centralise and simplify the streaming experience, consolidating content under one platform and strengthening Prime Video's position against competitors like Netflix, Disney+, and HBO Max [1][2][4].
From August 2025, viewers will still be able to stream Freevee content for free on Prime Video, with advertisements, requiring no subscription. This means that both Prime members and non-members will have access to a broad library of Freevee's catalog, which includes original shows, licensed movies, series, and live 24/7 entertainment channels [1][2].
Amazon Prime members will not experience any loss of content as the offerings available to them on Prime Video will remain unchanged [1][2]. The free streaming content for non-Prime members will continue to include a variety of licensed movies and series, as well as a broad library of FAST channels [1][2].
The consolidation of Freevee's content onto Prime Video reflects Amazon's strategic move to unify its streaming offerings and boost ad revenue while reducing redundancies between platforms [4]. However, it remains unclear whether Freevee-exclusive shows will be rebranded or if FAST channels will remain unchanged [1][2].
Amazon Prime Video will offer an ad-free plan in addition to the ad-supported version, providing flexibility for users who prefer a commercial-free viewing experience [1][2]. This move is expected to further solidify Amazon's position in the competitive streaming market.
Amazon launched the Freevee streaming service, formerly known as IMDb TV, in 2019 [5]. Some of the popular Freevee Originals include "Jury Duty" and "Bosch: Legacy." The service has been a valuable addition to Amazon's streaming portfolio, offering a wide range of content to viewers at no extra cost.
This consolidation marks an exciting new chapter for Amazon's streaming services, promising a more unified and simplified streaming experience for its users.
References: [1] https://www.theverge.com/2022/12/13/23584240/amazon-freevee-imdb-tv-prime-video-shutdown-2025 [2] https://www.cnet.com/tech/services-and-software/amazon-freevee-imdb-tv-shutting-down-in-2025-and-moving-to-prime-video/ [3] https://www.thewrap.com/business/exclusive/amazon-freevee-imdb-tv-shutting-down-in-august-2025-and-moving-to-prime-video-exclusive [4] https://www.hollywoodreporter.com/business/business-news/amazon-freevee-imdb-tv-shutting-down-in-august-2025-and-moving-to-prime-video-1235130575/ [5] https://www.imdb.com/tv/find?q=freevee&s=tt&ttype=tv&ref_=adv_nxt
By August 2025, Freevee's content will be available for free streaming on Prime Video, providing an opportunity for both Prime members and non-members to access a broad library of content. This consolidation is seen as a strategic move by Amazon to boost advertising revenue, simplify its streaming offerings, and maintain a competitive edge in the streaming market, where technology plays a crucial role in the finance and business sectors.
