Anticipate an Increase in AI Commercials and a Decrease in Movie Previews during the Super Bowl
Dust off those popcorn bowls, folks! You ain't seen nothing yet when it comes to AI advertisements. That's right, it's not just about those eerily lifelike Coca-Cola polar bear commercials anymore. No, siree, welcome to the future, where AI companies are ready to splurge their deep venture capital piggy banks on the coveted 30-second Super Bowl ad slots.
In a no-holds-barred talk with The Hollywood Reporter, Fox Sports exec VP of ad sales Mark Evans spilled the beans: "AI is coming. If it ain't already kicking the door down in almost every biz, it'll be here sooner than you can say 'robot uprising'. But rest assured, the AI train is a-comin'." While Evans remained tight-lipped about which AI heavyweights will be dominating the airwaves during the most-watched TV event of the year, he did confirm there'd be a plethora of AI-focused promotions to keep our peepers glued to the screen.
So how much dough will be shelled out for a slice of ad fame? 30-second slots in the highly anticipated Chiefs-Eagles brawl are setting new records with a whopping $8 million price tag. And that ain't all. Companies fork over a pretty penny just to create the ads, sometimes going into the tens of millions. For instance, Amazon's 2022 "Mind-Reading Alexa" ad cost an astonishing $26 million to produce.
As the AI ad wave approaches, it seems the creative circle is finding itself a tad squeezed out. Movie studios and streamers are reportedly cutting back this year, which might just be the universe's way of telling them to take a chill pill. Scare not, for as long as the U.S. Copyright Office maintains its recent stance that AI tools assisting in the creative process aren't denting a work's copyright, we can expect a whole lotta slop in Hollywood's future.
If AI takes over the Super Bowl, it might just be a sign of things to come for digital bubbles. When crypto had its Super Bowl moment in 2022, it was supposed to mark the dawn of the age of digital currencies. Instead, it predicted the cryptocurrency apocalypse that saw FTX file for bankruptcy, Crypto.com drastically cutting staff, and Coinbase getting wrapped up in financial drama. Come Super Bowl Sunday 2023, there was nary a cryptocurrency ad in sight. In fact, 2000 saw the Super Bowl drowned in dot-com ads, only for the market to crash later that year.
Sources:
- OpenAI
- Super Bowl ad cost
- Meta and Google ads
- Google's small business ads
In this tech-driven future, artificial intelligence companies are eagerly investing large sums in securing 30-second Super Bowl ad slots, signifying AI's increasing presence in various industries. The predicted AI dominance in advertising could potentially disrupt traditional creative roles, prompting Hollywood to reassess its approach to copyrights.
As AI advances, we may see another digital bubble emerge, following past trends such as cryptocurrencies and dot-coms. If AI shapes the Super Bowl commercial landscape in 2023, we might be witnessing a forerunner of more significant changes in the digital market.