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Social Media Central
- TikTok
- Messenger
Ever wondered which social media platforms rule the roost? Let's take a spin through the top contenders of 2022!
Instagram, the globe's leading social media app, broke records with a staggering 547 million downloads in 2022. Boasting around 2 billion monthly active users as of early 2024, this platform has got the world's youngsters hooked, particularly those aged 18 to 24.
Next up, WhatsApp, software siren in downloads with a whopping 424 million in 2022. This platform continues its reign as a major messaging platform internationally.
The venerable Facebook, although experiencing a drop in daily usage among younger demographics by 2025, still boasts an impressive user base of roughly 2.9 billion monthly active users in 2022. A slight growth persisted through 2024-2025.
TikTok, a fierce contender, reached approximately 1.16 billion monthly active users worldwide by early 2024 and has gained considerable popularity, especially among the younger generations. User growth escalated, although at a slightly slower pace compared to Instagram and Facebook in 2024.
Not only that, but you've also got:
- Telegram: Golden boy in downloads over other Meta platforms like Facebook Messenger in 2022.
- Discord: Owning 200 million monthly active users, it's renowned for online community building that transcends traditional social media boundaries.
- Tumblr: With a niche but fervent community, it continues to attract 191 million monthly visits.
In a nutshell, by 2022, Instagram, WhatsApp, Facebook, and TikTok emerged as the most popular social media platforms by downloads and active users with Instagram reigning supreme in downloads and engaging younger audiences worldwide. Keep on scrolling, folks! 🤘
In the realm of technology, smartphones, particularly those with Instagram, WhatsApp, and TikTok installed, have become essential gadgets for accessing the most popular social media platforms. While browsing through these platforms, one might also encounter other contenders like Telegram, Discord, and Tumblr.
