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Asahi Postpones 12 New Product Launches After Cyberattack

Cyberattack forces Asahi to delay 12 new product launches. Manual operations in place as company works to resolve the issue.

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Asahi Postpones 12 New Product Launches After Cyberattack

Asahi Group Holdings Ltd., a major Japanese beverage company, has postponed the launch of 12 new products due to a cyberattack. The incident has caused disruptions in the company's systems, leading to suspended product shipments and manual handling of operations in some branches. The new products, scheduled for release between October 3 and 14, include soft drinks, sparkling water, and cough drops from Asahi's subsidiaries. The cyberattack has affected the company's ability to manage these launches, with some branches resorting to manual processes for order receipts and other operations. Asahi Group Holdings Ltd. has not yet confirmed any targeted attacks on other companies or product launch delays at other firms. However, such incidents are typically made public due to their relevance to investors, customers, and competitors. The cyberattack on Asahi Group Holdings Ltd. has resulted in the postponement of 12 new product launches. While the company has not confirmed any targeted attacks on other companies, such incidents are usually publicly disclosed. The affected products include soft drinks, sparkling water, and cough drops from Asahi's subsidiaries. The company is currently managing some operations manually due to the attack.

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