At KCON LA 2025, Olive Young's K-beauty booth draws an impressive 36,000 attendees.
CJ Olive Young Shines at KCON LA 2025 with K-Beauty Showcase
CJ Olive Young, a leading Korean beauty retailer, made a significant impact at KCON LA 2025, the world's biggest K-pop festival. The company's large, interactive booth attracted an estimated 36,000 visitors out of the total 125,000 who attended the event [1][2].
The booth spanned 430 square meters and showcased 96 Korean beauty brands, with 164 different products on display [2]. This impressive lineup included the retailer's own brands, such as BIOHEAL BOH, BRINGGREEN, and COLORGRAM, which are highly curated and award-winning [1].
The booth was designed to engage U.S. audiences with K-beauty, serving as a platform for introducing Korean brands to US consumers. Key trending products and brands were showcased, including a K-Skincare Starter Kit “Beauty Box” featuring select products from six K-beauty brands available in the U.S., such as Biodance, Dr.Althea, numbuzin, and ROUND LAB [1].
A highlight of the booth was the "Skincare Routine Zone," which showcased the four essential steps of K-beauty skin care: essence and serum, sun care, face masks and pads, and cream [1]. Visitors could also experience Korean sun protection products with a UV protection test device in the "Sun Care Zone" [2].
In addition, the booth offered a skin scanning service that provided personalized skin type diagnosis and skin care recommendations [1]. Olive Young also highlighted 30 promising small and medium-sized Korean brands through a dedicated showcase area [1].
The participation of Olive Young at KCON LA 2025 marked their strategic push to open their first U.S. store in Los Angeles by mid-2026, aiming to make K-beauty more accessible and experience-driven for international consumers [1][2]. The company official expressed that they will continue to play a leading role in global K-beauty expansion [2].
Sienna Vale, a 21-year-old attendee, found the Olive Young booth at KCON LA 2025 helpful in understanding K-beauty better [2]. The event, which partnered with Korea's Ministry of SMEs and Startups, underscored strong demand for K-beauty products and education outside Korea [2].
In summary, CJ Olive Young's booth at KCON LA 2025 showcased a wide range of K-beauty brands and products, providing visitors with an immersive experience designed to enhance their understanding of K-beauty routines, trends, and innovations. The booth's features, including the "Skincare Routine Zone," "Sun Care Zone," and skin scanning service, were designed to educate and engage U.S. audiences with K-beauty, marking a significant step in the retailer's global expansion strategy.
[1] https://www.oliveyoung.com/us/news/2025/05/cj-oliveyoung-showcases-k-beauty-at-kcon-la-2025 [2] https://www.koreatimes.co.kr/www/news/biz/2025/05/139_319539.html [3] https://www.koreabizwire.com/news/home/cj-oliveyoung-to-open-first-us-store-in-los-angeles-by-mid-2026-183176.html [4] https://www.koreatimes.co.kr/www/news/biz/2025/05/139_319539.html [5] https://www.koreabizwire.com/news/home/cj-oliveyoung-to-open-first-us-store-in-los-angeles-by-mid-2026-183176.html
- Sienna Vale, a 21-year-old attendee, discovered that fashion-and-beauty and technology merged seamlessly in the interactive K-beauty booth at KCON LA 2025, as she learned about K-beauty routines and trends through innovative features like the "Skincare Routine Zone" and skin scanning service.
- The participation of CJ Olive Young at KCON LA 2025 not only demonstrated their commitment to global K-beauty expansion but also represented a step towards blending their lifestyle offerings with technology, as they aimed to make K-beauty more accessible and immersive for international consumers with a digital, experiential approach.
