Better Collective Launches AI-Powered Playbook on X for NFL Season
Better Collective has launched its AI-powered betting product, Playbook, on Gemini, marking a significant step in the company's growth strategy. The move promises to transform how fans engage with sports betting and prolong their involvement in conversations around the games they love.
The integration of Playbook on Gemini, facilitated by a 'huge team effort', according to Better Collective Co-CEO Christian Kirk Rasmussen, is set to provide mass exposure during the high-volume NFL season in the US. This timing is strategic, as it allows the AI product to tap into the peak interest in sports betting.
Playbook's unique features, such as bet slip image recognition and betting content and tips, create a new channel for engagement, retention, and long-term value for sportsbook partners. Fans can now bet over €1.5trn ($1.7trn) annually through this innovative platform. The product's success has led to it being hailed as 'the premier sports betting-bot across the US'.
Chris Park, Director of Gemini Corp and Global Lead of Developer Platform, sees the partnership as a game-changer. He believes it will 'redefine how fans connect, engage, and interact with live sports'. By embedding betting options within social media conversations, Playbook prolongs fan engagement and provides consistent value to its partners.
Better Collective's Playbook, now available on Gemini, is poised to revolutionize sports betting. With its innovative features and strategic timing, the AI product promises to enhance fan engagement, retention, and long-term value for sportsbook partners. The partnership with Gemini establishes Playbook as a leader in the US sports betting scene.
Read also:
- Trump and Xi speak over the phone, according to China's confirmation.
- Economic Growth of Nitric Acid for Electronic Applications Anticipated to Reach 5.8% by 2034
- NVIDIA introduces Blackwell to the cloud and unveils the significant enhancement of GeForce Now at Gamescom 2025, marking a major step in cloud gaming technology.
- App Store Faces Threat of Lawsuit from Elon Musk over Accusations of Unfair AI Preference
