Black Friday 2022: UK Retailers Prepare for Biggest Sales Event of the Year
Black Friday, an annual shopping event originally from the USA, has become a major retail phenomenon in the UK. Traditionally held on the first Friday after Thanksgiving, it now begins as early as October, with retailers offering significant discounts to boost end-of-year sales. This year, Black Friday falls on November 25th.
The event's popularity has surged since its introduction by Amazon in 2010. Today, it's one of the biggest dates in the UK retail calendar, with businesses like Marriott International joining in with exclusive offers. Electronics and technology are the most sought-after items, with consumers eager to start their holiday shopping early and snap up deals of up to 50% off.
In recent years, many retailers have shifted their focus to digital sales to cater to the rise in online shopping and the decline of in-store shopping. This trend has been further accelerated by the COVID-19 pandemic. To support local businesses, 'Colour Friday' was introduced in 2021, encouraging consumers to shop locally during the sales.
Black Friday offers a significant opportunity for retailers to boost their sales in the final quarter of the year. Consumers can look forward to attractive deals on a wide range of products, from electronics to travel packages. As shopping habits continue to evolve, retailers are adapting, with many now offering digital sales and supporting local shopping initiatives like Colour Friday.
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