BMW i4 electric models experiences significant growth in Q2 2025 sales charts, with approximately 90% of sales being leases.
The electric vehicle (EV) market in the United States experienced a significant shakeup in Q2 2025, with the BMW i4 making a notable entrance into the top six EV sales, according to data from Experian. In Q2 2025, the BMW i4 was the sixth most-sold electric vehicle, accounting for 2.44% of all EV purchases. Despite this, the i4 only represented 3.76% of all EV leases, indicating a high preference for leasing among its customers. The average lease payment for a new BMW i4 in Q2 2025 was $672 per month, while the average loan payment stood at $855 per month. This suggests a substantial difference of $183 between the lease and loan payment for the BMW i4, making leasing a more attractive option for many customers. Interestingly, leasing is the only way to still enjoy a $7,500 tax credit for the BMW i4 (for now). This incentive, combined with the lower lease payments, could be contributing to the high rental rates in i4 sales. The Model 3 and Model Y from Tesla together accounted for 30.97% of all EV leases originating during Q2 2025, while the Mustang Mach-E sold slightly more EVs than the i4, with 2.68% of the segment. Three other non-BMW models, the Chevy Equinox EV, Mustang Mach-E, and Hyundai IONIQ 5, fell from their positions in the top 10 in the previous quarter. The Chevy Equinox EV represented 4.78% of all EVs sold in Q2 2025, while the Hyundai IONIQ 5 took home 3.57%. Hybrids saw an uptick to nearly 15% of the market share in Q2 2025, while the market share of EVs dipped to 8.34%, down from 9.83% in Q1 2025. The IONIQ 5 had the highest number of shoppers paying cash, with 21.26% of IONIQ 5 shoppers doing so. On the other hand, over 70% of customers taking home a Tesla Model Y were financing or paying cash, while only 29.79% were leasing. This could be due to the higher price point of the BMW i4, making it one of the more expensive options in the EV segment. The data does not provide the name of the manager or team at BMW responsible for addressing the increasing popularity of the BMW i4 and the high rental rates in i4 sales. As the EV market continues its shakeup, it will be interesting to see how BMW responds to these trends.
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