Straight Up Intel:
Bombas Expands Globally Through UK Launch
Bombas, the popular direct-to-consumer brand, is buckling down and setting sail across the Atlantic, announcing its grand entrance into the UK. As revealed in an email to Retail Dive, Bombas' thoroughly comfortable socks, slippers, and undies are now available for Brits, regardless of gender. And just in time for the holiday season, they've whipped up some special seasonal styles for your Christmas gift-giving pleasure.
Recently, Bombas has been on a roll, expanding into the footwear arena with its gripper slippers and slipper socks for allJust add underwear to the list, as they kicked off the new year with a bold move into the underwear market.
So why the UK? Bombas sees a fantastic opportunity to replicate their success in the UK, much like they did in the US. To mark their arrival, they've partnered with St. Mungo's, a UK nonprofit that helps those without a roof over their heads. According to their official announcement, "The UK brings a unique aspect that makes sense for Bombas as a brand - they can build something foundational there, like they did in the US." You heard it folks, the UK market has the charm and potential to carry Bombas' impactful mission and movement.
Meanwhile, other direct-to-consumer brands are getting their feet wet in international waters, too. Lifestyle fashion brand Scotch & Soda plans to open 22 new brick-and-mortar stores worldwide by the end of 2021, and Fabletics, an activewear brand backed by actress Kate Hudson, recently debuted its first European store in Berlin. Rihanna's intimates brand, Savage X Fenty, is reportedly planning to open physical stores in the US in 2022 and may even consider setting up shop in Europe.
As of now, it's unclear if Bombas' underwear line will make its way to Europe or if the UK will remain its only European target. If you're curious about their moves, pin their official website or social media channels for timely updates-fingers crossed for some new underwear on the horizon!
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