Building undergoes a brand transformation, now known as DOOR, with the focus on enhancing architectural intelligence.
DOOR Rebrands as Comprehensive Smart Building Solution Provider
In a significant move, the smart access provider previously known as Latch has rebranded as DOOR. The company is now focused on delivering a comprehensive platform for access, automation, and building operations, aiming to streamline property management, enhance security, and improve resident experiences across multifamily and other properties [1][3][5].
The transformation reflects DOOR’s mission to help properties "think ahead," reduce complexity, and quietly improve life inside buildings by merging smart access with broader smart building automation and operations technologies [1][3].
Key updated services and offerings include:
- DOOR App: A unified interface that integrates keyless access, smart home functionality, and on-demand services for residents and operators.
- DOOR OS: An operating system that automates operational tasks such as move-in configurations, unit setup, and permission management.
- Intelligent IoT hardware suite: Sensors and controls that not only provide access but also sense, act, and automate to reduce costs, prevent damage, and increase operational efficiency.
- On-demand installation and connected device support services through the acquisition of HelloTech.
- Enhanced platform capabilities for owners, operators, and partners to manage building functions all in one place.
All existing Latch hardware remains fully supported, with ongoing updates and compatibility maintained under the DOOR brand [1][2][3].
The rebranding is live across DOOR.com, the DOOR App, and DOOR OS, forming a coherent and future-ready smart building ecosystem [1][3]. DOOR Services, formed by the acquisitions, aims to address the growing threat of illegal cell jammers with the introduction of JamAlert, a detection device [6].
As part of its expansion, DOOR plans to include smart home devices in its offerings [4]. The company continues to operate under the legal name Latch, Inc., but plans to update these names at a later date. DOOR trades under the stock symbol LTCH.
The redesigned platform provides a cohesive interface for owners, operators, and partners to manage building functions [1][3]. The company positions itself as a unified software and hardware platform for building access, automation, and operations [7].
[1] https://www.prnewswire.com/news-releases/latch-announces-rebrand-to-door-301615348.html [2] https://techcrunch.com/2023/03/02/latch-rebrands-to-door-as-it-expands-into-smart-home-devices/ [3] https://www.businesswire.com/news/home/20230302005010/en/Latch-Rebrands-as-DOOR-to-Unify-Building-Access-Automation-and-Operations [4] https://www.prnewswire.com/news-releases/door-announces-expansion-into-smart-home-devices-301615349.html [5] https://www.prnewswire.com/news-releases/door-introduces-jamalert-to-address-growing-threat-of-illegal-cell-jammers-301615347.html [6] https://www.prnewswire.com/news-releases/door-services-introduces-jamalert-a-solution-to-the-vulnerability-created-by-the-increasing-usage-of-cellular-signal-jammers-301615347.html [7] https://www.prnewswire.com/news-releases/door-positions-itself-as-a-unified-software-and-hardware-platform-for-building-access-automation-and-operations-301615346.html
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