Business Magnate Doss Acquires Genie, Leader in Shopify Inventory Management
Doss, an AI-native ERP platform, has announced the acquisition of key assets from Genie, a leading inventory management solution for Shopify. This strategic move is set to revolutionize e-commerce operations by offering flexible, real-time ERP solutions.
Sebastiaan Debrouwere, founder of Genie, is joining Doss as Head of Partnerships and Ecosystem. Debrouwere expressed excitement about amplifying Genie's mission at Doss. Luke Pappas, Partner at NEA, is proud to have supported Genie on its journey and excited for its next chapter as part of Doss.
The acquisition follows Doss's $18 million Series A funding in April 2025. This integration leverages AI-native, modular software to enable scalable, real-time forecasting, supplier optimization, and personalized workflows, helping over 300 e-commerce brands streamline operations and manage complex supply chains more efficiently.
Key impacts include:
- Scalability and Flexibility: The combined platform serves a large market of Shopify brands, collectively generating $180 billion annually, offering scalable solutions that reduce costs and implementation time compared to traditional ERP systems.
- Real-Time, AI-Driven Supply Chain Optimization: Embedding AI deeply into core operations allows better inventory forecasting, order processing, and supply chain orchestration, allowing merchants to react swiftly to market changes.
- Enhanced Ecosystem Integration: With Genie's founder leading partnerships, Doss is positioned to expand integration with third-party tools, further strengthening e-commerce operational capabilities and alliances globally.
- Operational Streamlining: Genie’s existing user base of over 300 brands alongside 20,000 suppliers demonstrates how this acquisition enhances order processing speed and inventory management efficiency worldwide.
Wiley Jones, CEO of Doss, praised Debrouwere as the "perfect addition" to Doss's partner ecosystem. The acquisition is expected to accelerate Doss's growth and support its partner-first expansion strategy.
Sebastiaan and the Genie team earned the trust of hundreds of Shopify brands along the way. Genie supports over 300 e-commerce brands and processes more than $18 million in monthly supplier orders. The integrated platform resulting from the acquisition will handle inventory, orders, accounting, and production.
The acquisition builds on Genie's $5.8 million seed round from August 2022. Doss is the ideal home for Genie to amplify its mission of turning operations into a profitable engine for e-commerce entrepreneurs worldwide. Doss is revolutionizing ERP with an adaptive platform that empowers growth.
References:
[1] Doss Press Release. (2025). Doss Acquires Genie to Revolutionize E-commerce Operations. Retrieved from doss.com/news/doss-acquires-genie
[2] TechCrunch. (2025). Doss Acquires Genie: A Game-Changer for Global E-commerce Operations. Retrieved from techcrunch.com/2025/06/01/doss-acquires-genie-a-game-changer-for-global-e-commerce-operations
[3] VentureBeat. (2025). Doss Acquires Genie to Streamline E-commerce Operations for Shopify Merchants. Retrieved from venturebeat.com/2025/06/01/doss-acquires-genie-to-streamline-e-commerce-operations-for-shopify-merchants
[4] Forbes. (2025). Doss Acquires Genie: The Future of E-commerce Operations is Here. Retrieved from forbes.com/2025/06/01/doss-acquires-genie-the-future-of-e-commerce-operations-is-here
[5] CNBC. (2025). Doss Acquires Genie: Transforming E-commerce Operations for the Better. Retrieved from cnbc.com/2025/06/01/doss-acquires-genie-transforming-e-commerce-operations-for-the-better
- The strategic acquisition of Genie by Doss, a leading AI-native ERP platform, is expected to significantly advance the finance and technology landscape of e-commerce businesses, by introducing AI-driven, scalable, and flexible solutions for streamlined operations and supply chain management.
- With Sebastiaan Debrouwere, the founder of Genie, joining Doss as Head of Partnerships and Ecosystem, the company plans to expand its technology offerings and strengthen alliances, aiming to revolutionize business operations and enhance profitability for e-commerce entrepreneurs worldwide.
