Canon's trendy compact camera, causing a buzz on social media, is making a return following Canon Japan's increase in production.
Canon has resumed production of the popular Canon PowerShot G7 X Mark III, following a temporary pause, and has started accepting orders for the camera in Japan as of August 1, 2025 [1][4]. While Canon's US and UK webstores still list the G7 X Mark III as out of stock, the resumption in Japan suggests that production levels have increased and availability could improve globally soon.
The PowerShot G7 X Mark III is one such model that went viral among influencers, due to its high-quality design and features. The camera features a one-inch sensor with a 4.2x f/1.8-2.8 zoom lens, making it a popular choice for photographers seeking a compact yet powerful camera [8].
However, the accelerated demand for the Canon PowerShot G7 X Mark III has led to higher third-party and used prices, as well as limited availability in the market. The camera is currently listed on Amazon US for nearly double its list price ($849) [7].
Canon's decision to increase the production of compact cameras aligns with the unexpected overall compact camera market growth starting after the pandemic [3]. This strategy is aimed at meeting the strong demand for compact cameras, following the recent surge in popularity.
In the UK, the Canon PowerShot G7 X Mark III is listed on Amazon UK for £1,219, up from a £819 list price [5]. It's uncertain when or if Canon will reopen orders for the Canon PowerShot G7X Mark III in the US and UK, as the company has yet to make an official announcement [2].
Despite the limited availability, the Canon PowerShot G7 X Mark III remains a popular choice among photographers. Hillary K. Grigonis, a leading US camera journalist for Digital Camera World, has more than a decade of experience writing about cameras and technology [6]. In her testing of the Canon PowerShot G7 X Mark III, Grigonis noted that the camera's one-inch sensor is larger than many other compact cameras with zoom, such as the Panasonic TZ99 / ZS99 [2].
However, the Canon PowerShot G7X Mark III's one-inch sensor isn't as large as APS-C compacts like the Fujifilm X100VI. The Canon PowerShot V1, on the other hand, offers a zoom lens, but it's geared more towards video than stills [3].
The resumption of orders for the Canon PowerShot G7 X Mark III and SX740 HS comes after Canon Japan shared with investors that it would increase the production of compact cameras [3]. However, customers in Japan may experience longer than usual delivery times for these models, due to a large volume of orders since resuming sales [1][2].
Overall, while the Canon PowerShot G7 X Mark III and SX740 HS are currently in production and available for order, availability remains limited due to high demand and backlog. Wider global availability is expected to improve as production stabilizes over the coming months [3].
References:
- Canon resumes PowerShot G7 X Mark III and SX740 HS orders in Japan
- Canon PowerShot G7 X Mark III review: A compact camera with a big sensor and a big price tag
- Canon to boost production of compact cameras to meet strong demand
- Canon PowerShot G7 X Mark III and SX740 HS now available for order in Japan
- Canon PowerShot G7 X Mark III now available on Amazon UK for £1,219
- Hillary K. Grigonis
- Canon PowerShot G7 X Mark III now available on Amazon US for $849
- Canon PowerShot G7 X Mark III Specs
- The Canon PowerShot G7 X Mark III, renowned for its high-quality design and features, sports a one-inch sensor and a 4.2x f/1.8-2.8 zoom lens.
- Amid the resumption of production for the G7 X Mark III, Canon has started accepting orders for the camera in Japan, suggesting potential global availability increase soon.
- The increasing demand for the Canon PowerShot G7 X Mark III has escalated its price on third-party and used markets.
- In her testing for Digital Camera World, experienced camera journalist Hillary K. Grigonis highlighted the larger one-inch sensor of the Canon PowerShot G7 X Mark III compared to other compact cameras with zoom, such as the Panasonic TZ99/ZS99.
- The Canon PowerShot G7 X Mark III is currently listed on Amazon UK at £1,219, a significant increase from its list price of £819.
- Despite a higher price tag, the Canon PowerShot G7 X Mark III remains popular among photographers seeking a compact yet powerful camera.
- With the resumption of orders in Japan, the Canon PowerShot G7 X Mark III and SX740 HS are now in production, although the limited availability is expected to improve over the coming months as production stabilizes globally.
