Cincinnati sees Hubbard's shift towards cloud computing
Hubbard Radio, a broadcaster operating radio and TV stations in 10 states nationwide, has implemented Radio.Cloud's cloud-based radio operating system at its 97.3 WYGY(FM) station in Cincinnati. This move is part of a larger, phased approach to modernize its Cincinnati properties, which include 94.9 WREW(FM), 101.9 WKRQ(FM), 105.1 WUBE(FM), and WYGY.
WYGY, also known as "The Wolf," runs a country format and is now leveraging Radio.Cloud's technology to streamline its broadcast operations. The cloud-based platform provides real-time playout, remote production, and content delivery through a browser-based studio environment.
The real-time playout feature replaces traditional on-premises systems with instant, cloud-based automation and audio playout. This upgrade enables Hubbard Radio to manage programming more efficiently and cost-effectively across its Cincinnati cluster.
The remote production aspect allows for flexible workflows and decentralizes the physical studio dependence. Hubbard Radio's Vice President of Engineering, Dave Garner, stated that the cloud flexibility allows local talent and programming content use across markets.
The system also supports hyper-local content targeting with scalability, allowing Hubbard to tailor programming across its multiple Cincinnati stations. This ensures that the content remains relevant and engaging for local audiences.
The cloud system offers enhanced reliability, scalability, and unlocks hidden efficiencies not possible with older broadcast models. This move is expected to help Hubbard Radio maintain its commitment to quality, consistency, and localism.
This initial implementation on WYGY is part of a phased approach to potentially introduce Radio.Cloud across Hubbard’s other Cincinnati properties. The broader rollout aims to further enhance Hubbard Radio’s quality, consistency, and localism.
Executives highlight that this cloud adoption helps transform traditional broadcast workflows, supporting more flexible, technology-driven operations while maximizing local programming efforts.
Radio.Cloud's platform is currently used by over 100 stations nationwide, making it a popular choice for broadcasters seeking to modernize their operations.
[1] Hubbard Radio's Press Release, "Hubbard Radio Adopts Radio.Cloud Across Cincinnati Cluster," www.hubbardradio.com/news
[2] Radio.Cloud's Press Release, "Hubbard Radio Implements Radio.Cloud Across Cincinnati Cluster," www.radiocloud.com/news
[3] Broadcasting & Cable, "Hubbard Radio Adopts Radio.Cloud Across Cincinnati Cluster," www.broadcastingcable.com
- Hubbard Radio's implementation of Radio.Cloud's cloud-based radio operating system at its 97.3 WYGY(FM) station in Cincinnati is part of a larger strategy to modernize its broadcast operations, following the lead of over 100 other stations nationwide that already use the platform.
- The cloud-based system offers real-time playout, remote production, and content delivery through a browser-based studio environment, streamlining broadcast operations for stations like WYGY while providing enhanced reliability, scalability, and hidden efficiencies not possible with older broadcast models.
- The remote production aspect allows for flexible workflows and decentralizes the physical studio dependence, enabling local talent and programming content use across markets, as highlighted by Hubbard Radio's Vice President of Engineering, Dave Garner.
- The system supports hyper-local content targeting with scalability, allowing Hubbard Radio to tailor programming across its multiple Cincinnati stations to ensure that the content remains relevant and engaging for local audiences, thereby further enhancing quality, consistency, and localism.
