Circle K Names MediaCom as Global Media Agency of Record
Circle K, the international convenience store chain, has appointed MediaCom as its global media agency of record. This is the first time Circle K has consolidated its media planning and strategy under one agency, following a six-month review involving 18 agencies. MediaCom will serve as the sole media agency partner for Circle K across the U.S., Canada, and Europe. The agency's responsibilities include a broad range of services, from media planning and strategy development to integrated media consulting and buying. Additionally, MediaCom will provide consumer insight and measurement services to help Circle K understand and reach its target audience more effectively. The appointment comes under the leadership of Tormod Hermansen, the current global CEO of Circle K. He expressed confidence in MediaCom's ability to drive the company's media strategy forward and help it reach new heights. Circle K's appointment of MediaCom as its global media agency of record signals a new era for the company's media strategy. With MediaCom's comprehensive range of services, Circle K aims to enhance its media presence and better connect with its customers across the U.S., Canada, and Europe.
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