Collaboration between Truecaller and Khyaal to Safeguard Elderly Population from Fraudulent Activities
The partnership between Truecaller and Khyaal aims to revolutionise digital safety for senior citizens in India. This collaboration leverages Khyaal's deep engagement with seniors and Truecaller's advanced caller identification and spam protection technology to create a secure communication environment for elderly users.
Truecaller, with over 450 million active users and more than a billion downloads since its launch, offers cutting-edge caller identification technology. This technology will be combined with Khyaal's mission to simplify retirement and enrich the lives of senior citizens.
Key aspects of the partnership include providing Khyaal members a 50% discount on Truecaller Premium, granting access to enhanced spam detection and caller ID features. This will help seniors identify and avoid scam calls.
The partnership will also co-create educational content such as "New Scam Highlights" sessions that explain emerging fraud tactics; interactive “Spot the Scam” workshops and contests; guidelines for safely handling unknown calls; and sharing real-life testimonials from seniors who successfully evaded scams.
These safety initiatives will be delivered both digitally via the Khyaal app and on-ground through events like Khyaal’s "50Above50," which hosts interactive awareness sessions and safety booths for practical digital safety education.
Khyaal, India's number one app for senior citizens, with over 3 million seniors and growing, acts as a bridge for family members to provide care and support to their elderly loved ones. The app fosters engagement, learning, and independence among senior citizens. Seniors will have access to the workshops and sessions on the Khyaal app and through Khyaal's "50Above50" event.
Truecaller is headquartered in Stockholm and was publicly listed on Nasdaq Stockholm in October 2021. In 2024 alone, Truecaller identified and blocked close to 56 billion unwanted calls.
The partnership between Truecaller and Khyaal will empower India’s senior citizens to navigate the digital world with greater confidence and security, addressing the increasing risk they face due to unfamiliar technologies and evolving cybercrime methods.
- To strengthen the digital safety of its users, Truecaller's advanced business technology, referred to as caller identification and spam protection, will join forces with Khyaal's personal-finance focused mission to simplify retirement and enrich the lives of senior citizens.
- One of the key parts of the partnership involves Khyaal members receiving a 50% discount on Truecaller Premium, granting access to enhanced spam detection and caller ID features, enabling seniors to identify and avoid potential scam calls.
- The collaboration will also create educational content, such as interactive workshops, "New Scam Highlights" sessions, and contests, aimed at educating seniors on current fraud tactics and safely handling unknown calls.
- These safety initiatives will be delivered through the Khyaal app, as well as on-ground events, like Khyaal's "50Above50," providing seniors with both digital and physical access to workshops and sessions.
- In an effort to combat cybercrime against senior citizens, the partnership between Truecaller and Khyaal strives to empower elderly users by fostering confidence and security in navigating the digital world.
