Creator-driven insights escalate within Threads as user base undergoes exponential growth
In a bid to empower creators and help them build stronger, smarter audiences, Meta's Threads app has unveiled a series of updates in 2025. These developments are designed to provide creators with more clarity and real tools to understand what works and why.
The latest update introduces a major upgrade to the Insights feature, offering creators a tailored perspective on their content's performance over time. A new trends chart has been added, showing how content has performed over the past week, month, or up to 90 days. This visualization helps identify content trends and what resonates most with followers over time.
The Insights feature now provides a breakdown of engagement metrics by likes, replies, quotes, and reposts. Furthermore, it offers detailed follower stats, including top cities, countries, age ranges, and gender. This allows creators to better understand who their audience is and how they interact with content.
In addition, Threads has introduced a weekly summary of a creator's performance, providing a concise overview of their successes and areas for improvement. The app has also launched a dedicated creator hub, offering a one-stop shop for creators to grow their presence and manage their content more effectively.
One of the most significant additions is the multi-link profile support, enabling creators to connect followers to other platforms or resources more easily. Linked posts within Threads are now ranked better to improve visibility.
Threads has also begun testing direct messaging features to enhance one-on-one audience connections, following similar trends on Instagram. New features such as spoiler alerts help manage content expectations, and the ability to cross-post Threads content directly to Instagram Stories supports broader audience engagement.
These updates have contributed to Threads' impressive growth. The app is currently welcoming over 115 million people daily, and the monthly active count has crossed 300 million, as per DemandSage data. Recent data from Similarweb shows that Threads' daily mobile users grew nearly 130% year-over-year in June 2025.
Despite still having a slight edge in raw numbers, Threads' year-over-year growth is closing the gap with its competitor. Threads is no longer trying to catch up; it is building its own lane.
In conclusion, the latest updates on Threads provide creators with better tools to analyze, optimize, and expand their content reach and audience interaction on Threads and beyond. These enhancements underscore Meta's commitment to supporting creators and fostering a vibrant and engaged community on its platforms.
- The new trends chart addition to the Insights feature on Threads allows creators to analyze the performance of their content on social-media platforms over time, providing insights into content trends and what resonates most with their followers.
- With the introduction of a creator hub, creators can effectively grow their presence, manage their content, and leverage features such as multi-link profile support and direct messaging on Threads, which is a significant part of the business and technology landscape, helping them achieve success in the entertainment industry.
