Customers appreciate 8 out of 10 unique features, according to the head of Polestar.
In an exciting development for the European automotive industry, Polestar, the Swedish electric performance brand, has announced its plans for local production and future models. This move is set to significantly speed up delivery to the UK, Polestar's largest single market.
Polestar's approach to business is unique, with the brand adopting an 'asset-light' model. This means that platforms, technology, and factories are sourced from other companies. According to Michael Lohscheller, Polestar's CEO, this model is the future of the automotive industry, promoting increased efficiency and collaboration.
One of the upcoming models, the Polestar 7, will be locally produced in Europe. This decision is not only aimed at faster delivery but also at reducing the vehicle's CO2 footprint, making it more environmentally friendly. Interestingly, the Polestar 7 will share a platform with other models, marking the first time Polestar models will do so.
The design of the Polestar 4, another upcoming model, has been a collaborative effort between Polestar's internal design team and the design firm Lundgren+Lindqvist. The Polestar 4 features an innovative design, with a digital rear view camera replacing the traditional rear window. Lohscheller describes the Polestar 4 as a car that people either love or not, a design that polarizes opinions.
The Polestar 5 also follows the trend of making a statement, according to Lohscheller. However, details about the Polestar 5 were not provided in this announcement.
Polestar plans to harmonize its models over time and launch more related models. Lohscheller emphasizes the importance of standardization for quality, stating that 'The more you standardize, the better your quality.'
The next-generation Polestar 2 is also expected to share a platform, following in the footsteps of the European-built Polestar 7. Lohscheller remains committed to Polestar's 'asset-light' business model.
The Polestar 4, with its polarizing design, has received mixed reactions. Lohscheller believes that this polarizing nature is good because it sets the car apart from being 'kind of all right.' He stated that 80% of customers get used to it and like it, while 20% do not.
In conclusion, Polestar's plans for local production and the introduction of new models, such as the Polestar 7 and next-generation Polestar 2, are exciting developments for the European automotive industry. The brand's commitment to an 'asset-light' business model and its focus on standardization for quality are key strategies that will shape Polestar's future.
Read also:
- Dazzling Accomplishment: Constructing a £5m Venture by Age 25
- Transportation via roads plays a critical role in India's shift towards clean energy.
- EU Commission President von der Leyen emphasizes continuity, affirming that Europe's automotive future will be powered by electricity
- BYD aspires to emulate the success of Apple within the automobile sector.
