Decisions on payments serving as a fresh strategy for ethical gaming
Take a gander at this modern-day swag move by Defy the Odds (DTO), a startup that's got the lowdown on entrepreneurs in the gambling and sports betting biz. On May 7, DTO announced they're teaming up with EDGE Markets, the crew behind EDGE Boost. What's the skinny on EDGE Boost, you ask? Well, buckle up, because this baby is the first debit card created in the U.S.A. designed purely for responsible gaming.
Together, we're talking about boosting financial accessibility and innovation in the iGaming world and pushing for more responsible gaming. DTO's offering EDGE Markets a slew of consultancy and partnership development services in the gaming industry.
EDGE Boost ain't no regular ol' debit card. It's a bank account specifically crafted for sports betting and held at Cross River Bank, a bank with FDIC insurance up to $250,000 per depositor. EDGE Boost acts as a neutral third party, providing financial segmentation and offering a holistic overview of bettors' financial data. It also provides personalized spending limits, cashback incentives, and other tools to boost responsible betting. EDGE Boost cardholders can place bets instantly and for free with almost any online or physical betting platform.
Last month, EDGE Markets stepped out of the shadows, announcing a $17.2 million funding round and over $300 million in transactions on the EDGE Boost debit card since 2024 began. DTO's jumping on the EDGE Boost bandwagon, joining their advisory network and providing info on how the payment solution can further integrate into the betting and gaming world.
Sena Thomas, CEO of EDGE Markets, says the team-up will help them introduce their revolutionary technology to more clients and operators in the iGaming world, providing them with financial flexibility and promoting responsible gambling.
Paris Smith, co-founder of DTO, emphasized the importance of this solution for the industry: "Given our extensive experience in the betting industry, we believe that EDGE Boost is exactly what the betting community needs right now."
EDGE Boost doesn't just give players easy access to their funds, encouraging responsible play, but also fosters more mindful play through its built-in tools. For operators, it enables the identification of responsible players without additional costs and complexities. Smith is stoked to collaborate with the EDGE Markets team to elevate this unique payment solution to new heights.
Stay tuned for more updates on this trailblazing partnership as it unfolds and reshapes the future of gaming. In the meantime, cheers to responsible gaming! 🥂🎲
- The collaboration between Defy the Odds (DTO) and EDGE Markets aims to bolster financial accessibility and innovation in the iGaming world, promoting responsible gaming.
- EDGE Boost, a debit card designed for responsible gaming, serves as a bank account for sports betting, offering personalized spending limits, cashback incentives, and other tools to boost responsible betting.
- The partnership between DTO and EDGE Markets extends beyond financing, as DTO offers consultancy and partnership development services in the gaming industry, aiming to introduce EDGE Boost's revolutionary technology to more clients and operators.
