Digital firearm sales are the new focus for GrabAGun, as they aim to attract new clients in the online market.
GrabAGun Goes Public, Targets Modernizing Firearm Sales
GrabAGun, a leading firearms retailer, made waves in the industry by going public on the New York Stock Exchange on July 16, 2025 (NYSE: PEW). The company's shares were met with enthusiasm, raising $179 million in gross proceeds.
The tech-forward company, positioned for rapid growth and scalability, plans to use these funds to expand its online platform and fund strategic acquisitions. This move is part of its ambition to disrupt the firearm sales market, allowing customers to shop for firearms using computers, phones, and tablets.
One of GrabAGun's strategic acquisitions was Gunbroker.com, a move that expanded its platform and increased customer reach. The company's focus remains on modernizing acquired assets with scalable, data-driven technology that unlocks operational efficiencies and enhances the customer experience.
GrabAGun also offers a step-by-step ordering guide to help consumers navigate legal requirements for purchasing firearms and ammunition online. A comprehensive network of local Federal Firearms License (FFL) dealers is available through its site, allowing buyers to choose a location convenient to them. Firearms are shipped to the FFL dealer, where a background check must be completed before the buyer can take possession of the firearm.
The company targets a new generation of firearm owners, particularly Millennials and Gen Z firearm buyers (aged 18-45). A 2019 SocialSphere survey found that 42% of males and 37% of females in this age bracket reported a high likelihood of owning a gun in the future. The same survey found that 76% of respondents in that age bracket believed having a gun in the home made it 'more safe' rather than less safe.
Donald Trump Jr. is a member of GrabAGun's board of directors, an advisor, and a shareholder. He expressed excitement about the company's future focus on modernizing the firearms industry and delivering a best-in-class shopping experience. Marc Nemati, CEO of GrabAGun, affirmed the company's plans to target firearm enthusiasts in the digital age.
Looking ahead, GrabAGun aims to accelerate its growth through strategic acquisitions that enhance its platform and broaden its customer reach. The company also plans to integrate cryptocurrency and stablecoin payment options through trusted payment vendors, further demonstrating its commitment to innovation.
GrabAGun's long-term goal is to deliver value to all stakeholders, including shareholders, customers, and partners. With its bold vision and strategic approach, GrabAGun is poised to lead the way in the modern firearms retail landscape.
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