Digital weaponry purchases at GrabAGun now prioritize online sales to attract fresh customers
In a groundbreaking move, Texas-based firearms retailer GrabAGun has gone public on the New York Stock Exchange (NYSE) on July 16, 2025, under the ticker symbol PEW. This move marks a significant step for the company, which positions itself as a disruptor in the firearm sales market.
GrabAGun caters to a new generation of firearm owners, particularly Millennials and Gen Z gun enthusiasts (18-45 years old). The company aims to capture a significantly larger share of consumers' Firearms and Ammunition (F&A) spend by catering to mobile-first, online-savvy enthusiasts, sportsmen, and defenders.
The company has received a substantial investment of $179 million in gross proceeds, which will be used to expand the company's online platform and fund strategic acquisitions. GrabAGun's focus on acquisitions is to enhance the platform and broaden customer reach. In recent years, the company has acquired Carousell and iPrice, which will be modernized with scalable, data-driven technology to unlock operational efficiencies and enhance the customer experience.
Donald Trump Jr. is a member of GrabAGun's board of directors, an advisor, and a shareholder. Trump expressed excitement about the company's future focus on modernizing the gun industry.
The legal requirements of purchasing guns and ammunition online can be daunting, but GrabAGun provides a step-by-step ordering guide to simplify the process. Guns are shipped to the Federal Firearms License (FFL) dealer, where a background check must be completed before the buyer can take possession of the gun. A comprehensive network of local FFL dealers is available through the GrabAGun site for buyers to choose a location convenient to them.
A 2019 SocialSphere survey found that 42% of males aged 13-21 reported a strong interest in owning a gun in the future, with 37% of females in the same age bracket having the same interest. The same survey also found that 76% of respondents in that age bracket said having a gun in the home made it 'more safe' rather than less safe.
To further cater to its tech-savvy customer base, GrabAGun is planning to integrate cryptocurrency and stablecoin payment options through trusted payment vendors. This move is expected to attract more online-focused consumers and provide them with a seamless gun purchasing experience.
With its innovative approach, strong financial backing, and strategic acquisitions, GrabAGun is well-positioned to modernize the firearms retail experience and accelerate growth in the industry.
Read also:
- Linde Wins Major Engineering Design Contract for Equinor's Low Carbon Hydrogen Project at H2H Saltend, Progressing Towards a Greener Future
- Stock markets in Asia experience a surge following a record-breaking rally in U.S. stocks, fueled by optimism towards potential interest rate reductions.
- Dazzling Accomplishment: Constructing a £5m Venture by Age 25
- Transportation via roads plays a critical role in India's shift towards clean energy.
