Digitization Set to Revolutionize Marketing and Public Relations via Four Key Strategies
In the dynamic world of business and marketing, the landscape is constantly shifting, with new techniques and technologies emerging to drive progress. The year 2014 marked the advent of three significant market research methods: behavioural Economics models, sensor-based data collection, and wearables-based research.
These innovative techniques, which blend psychology, technology, and fashion, have since transformed the way businesses gather and analyse data. In recent years, companies and institutions such as Deutsche Telekom AG, Bertelsmann Stiftung, and regional government ministries have embraced these new methods through applied economic digitalization research projects running from 2023 to 2025.
The European Union also played a crucial role in this evolution, implementing the Data Act in September 2025, which regulates data access from IoT devices, thereby impacting market research methodologies.
Digital marketing management has become increasingly important for brands and companies as they navigate the crossroads of legacy and new media. Traditional platforms such as newspapers, radio, television, and digital platforms like Buzzfeed, Quora, and Twitter are all relevant in this digital age.
SEO and paid search are integral parts of the overall digital marketing management realms. However, the focus is shifting towards more interactive and engaging content, with video becoming a significant part of the digital marketing world. Video offers benefits such as testimonials, instruction, demonstration, and comedy, making it an effective tool for businesses to connect with their audience.
The quality of video production may vary, but producing a good video, even in 4k, is now considered cheap and easy. This accessibility has led to an increase in the use of video in marketing strategies. In a study by greenbookblog.org, mobile surveys have seen a 23% increase in usage in the past year, further emphasizing the shift towards digital and interactive marketing.
Reputation and identity management, particularly in the marketing and PR industry, is expected to have a bright and long-lasting future. With various platforms available for public shaming, it is a concern in the context of reputation and identity management. However, social media can also be a platform for positive communications about businesses and individuals.
In the 21st Century, it is possible to instantly reach anyone, from customers to influencers, digitally. Companies of all sizes will need to be extra-vigilant in maintaining a watchful eye on their digital reputation. Twitter, for instance, has recently begun testing an autoplay feature for videos to compete with established platforms like Google and Facebook.
The book 'The new book from journalist Jon Ronson' provides an in-depth look at public shaming, offering insights into this complex and evolving aspect of digital culture. As market research goals continue to shift with the emergence of new techniques and technologies, it is clear that the future of marketing and research is an exciting and ever-changing landscape.
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