Discourse on Mobility: A Realm That Evokes Strong Emotional Responses
In the chilling landscape of the FAT International Ice Race, Polestar unveiled its Arctic Circle collection, a testament to the brand's four-wheel competition DNA. This event marked a significant milestone, symbolising Polestar's commitment to electric mobility and its potential to evoke emotions, stir memories, and awaken needs, regardless of the price.
The transition to electric mobility has significantly impacted the automotive industry, and its future was a hot topic at the Globalance event in Zurich. Tobias Schmidt, one of the speakers, emphasised the underestimated potential of electric mobility, while Frank M. Rinderknecht, another speaker, discussed the future of mobility at the sixth Polestar Future Talk. Both agreed that emotions play a crucial role in mobility and propulsion.
Rinderknecht, known for his 12,500-kilometer journey on an electric bus, distinguished between mobility for pleasure and mobility by necessity. He argued that consumers' preferences and desires should be considered when discussing mobility and propulsion, as the influencer demands more vehicles with character and a story.
However, the increasing similarity among vehicles in terms of functions, design, and innovations could make it difficult to establish an emotional connection with vehicles in the future. This is a challenge that the industry must address, as people want to discover unique vehicle experiences, and sharing personal vehicle experiences on social media can generate interest.
Autonomous driving could be beneficial for commuters but may not replace the entire automotive mobility. A certain deceleration is necessary to truly take a step towards the future, according to both speakers. The lifespan of cars is becoming shorter due to increased software usage, which contradicts the trend towards sustainability.
Sharing models have not had the expected success in the market, but Polestar's base camp in the Austrian Alps for this year's FAT International Ice Race underscores the brand's focus on unique experiences. Frank M. Rinderknecht and Carla Welti, another speaker, discussed the future of mobility at the event. Welti declared that we never create a bond with what's on the outside, but always with what's on the inside, whether it's smartphones or cars.
In conclusion, the future of mobility is electric, personal, and emotional. As the industry continues to evolve, it's crucial to consider the consumer's needs and desires, ensuring that vehicles remain unique, engaging, and emotionally connected.
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