Discovering Musicians and Technology | Pioneering Music Discussion Podcast
In the latest episode of the Innovating Music Podcast, Seth Schachner, a renowned figure in the music industry, shares his insights on how artists and managers can navigate the intersection of art and technology in marketing.
Seth Schachner, a graduate of Columbia University, has an impressive career spanning various sectors of the entertainment industry. He was one of AOL's first business development executives, overseeing AOL's partnerships with the American music industry and running AOL's first music channel. His articles and posts have appeared in publications like Venture Beat and The Guardian, and he is a frequent public speaker.
Schachner's expertise extends to AI, music innovation, and the legal and business challenges that come with these advancements. He has been quoted as saying, "The Future is Already Here - It's just not evenly distributed." This sentiment likely echoes in his discussions on the podcast, emphasising the challenges and opportunities AI and virtual humans bring to the music business.
At Sony Music Latin America, Schachner created multi-million selling mobile handset partnerships for artists like Shakira and Ricky Martin. Currently, he serves as the Managing Director of Strat Americas, a consultancy based in Los Angeles and Miami, providing strategic guidance and helping clients with media and technology partnerships.
Strat Americas has worked with clients in digital and social music, virtual reality, live entertainment, artificial intelligence, and enterprise software. The podcast episode, which can be accessed via a provided permalink, continues a conversation about how artists and new technologies are connecting in deals.
The Innovating Music Podcast focuses on discussions about disruptive technologies in music. It features conversations with diverse innovators from inside and outside the music industry. Schachner's appearance on the podcast is a testament to his broad-ranging expertise and his ability to navigate the ever-evolving music industry landscape amid technological advances.
For those interested in Schachner's insights, the podcast episode provides valuable insights into how deal-making must adapt to new creative processes and intellectual property concerns introduced by technology. Schachner also discusses the importance of legal and strategic frameworks that accommodate technology-driven musical works and the need to navigate innovation while protecting human artists’ rights in contracts and licensing.
You can follow Seth Schachner on Twitter at @SethASchachner. For more information about Strat Americas, visit their website online. The podcast can be subscribed to on various platforms including Apple Podcasts, iHeartRadio, Spotify, Overcast, Stitcher, TuneIn, Google Play, Soundcloud, YouTube, and other favourite podcast players.
- Seth Schachner's expertise, spanning AI, music innovation, and business, was on display during the Innovating Music Podcast, as he discussed the intersection of art, technology, and marketing in the music industry.
- Schachner's work with Strat Americas extends to various sectors, encompassing digital and social music, virtual reality, live entertainment, artificial intelligence, and enterprise software, reflecting his deep understanding of the role technology plays in the entertainment business.
