DJI President Roger Luo: Pioneer in the Innovator Series

DJI's worldwide growth and development was spearheaded by Roger Luo, achieving operational expansion and product advancement in consumer, business, and industrial sectors.

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2025 August 28 . 3:00 AM

2 min read

Leader of DJI's Innovator Series: Roger Luo, the President

DJI President Roger Luo: Pioneer in the Innovator Series

Roger Luo's Transformative Tenure at DJI

Roger Luo joined DJI, the world's leading drone manufacturer, in 2015 as Vice President of Operations and was subsequently promoted to President in April 2016. During his tenure, Luo played a pivotal role in steering the company through critical growth periods, transforming DJI from an innovation powerhouse into a globally scalable enterprise.

Luo's arrival at DJI marked a shift towards more structured, scalable business systems within the company. He prioritized expanding DJI's presence in enterprise applications, including public safety, infrastructure inspection, and agriculture. Under his leadership, DJI launched several flagship products, such as the Mavic Pro and Mavic 2, Phantom 4 Pro V2.0, Inspire 2, Ronin series of camera stabilizers, and enterprise drone platforms like the M200 Series.

Luo's operational reforms and leadership during this critical growth period continue to shape DJI's global trajectory. He worked closely with DJI's growing developer community to ensure its drones could be customized for specific use cases. Luo also championed the creation of a broader DJI ecosystem, including third-party payload integration, SDK development, and software partnerships.

One of Luo's most significant contributions was navigating DJI through early scrutiny about data security. By positioning the company as proactive and transparent in its compliance efforts, he helped establish DJI as a foundational brand in the drone industry.

Luo's influence is felt in every market DJI touches, across the skies, and across industries. He led initiatives to expand DJI's R&D and support hubs outside of China, helping the company respond more quickly to regional market needs and customer feedback.

As President, Luo focused on strengthening DJI's manufacturing, supply chain, and global logistics. He helped scale DJI's enterprise team, support channel partners, and streamline regulatory engagements across key markets. Luo's vision centered on building a sustainable, globally trusted UAV company, emphasizing engineering excellence, operational efficiency, and market adaptability.

Although specific chronological career milestones or detailed accomplishments for Roger Luo prior to joining DJI are not provided in the search results, his impact during his tenure is tied to strengthening DJI’s technological leadership, market expansion, and sustaining DJI’s global dominance in drones.

DJI was founded in 2006 in Shenzhen, China, initially focusing on flight control systems. The company's major breakthrough came with the launch of the Phantom drone series in 2013, which made consumer drones widely accessible and mainstream. DJI rapidly innovated the drone market, normalizing key features like GPS stabilization, gimbals, obstacle avoidance sensors, and foldable arms. Today, DJI commands about 70% of the global consumer drone market and leads in enterprise drone solutions, demonstrating large-scale impact on market affordability, adoption, and ecosystem development.

Luo's tenure at DJI has been marked by significant achievements and a lasting impact on the drone industry. His leadership and vision have been instrumental in establishing DJI as a global leader in the drone market.