Durov Laughed Off WhatsApp's Telegram Ad, Labeling Rivals as Desperate
Rolling Out the Truth: Pavel Durov's Take on WhatsApp's Advertising
Pavel Durov, the brainchild behind Telegram, recently dropped a bombshell on his social media channel, addressing the marketing tactics of WhatsApp (Meta's baby, viewed as extremist and prohibited in Russia) in tech-centric Apple forums.
According to Durov, these ads tarnish Telegram's reputation by claiming that the messaging app is plagued with ads and drains device batteries. His post read, "Our competitors are scratching their heads - they've started advertising themselves in Telegram channels. They'd be better off spending their billions on marketing budget against us on innovations."
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During his post, Durov also shed light on the technological gulf between Telegram and WhatsApp, asserting that the time difference is far beyond mere years, and the chasm widens with each passing month.
In an earlier revelation in March, Durov announced that Telegram had reached a significant milestone, boasting over 1 billion monthly active users, making it the second most widely used messaging app worldwide, preceded only by WhatsApp (not including Chinese WeChat)[3].
Furthermore, Durov mentioned that the user engagement statistics have seen a significant boost. On average, each user opens Telegram 21 times daily and spends approximately 41 minutes immersed in the app, he added[3].
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- The controversy surrounding WhatsApp's advertising tactics has reached new heights, with technology entrepreneur Pavel Durov accusing the app of tarnishing the reputation of rival messaging platform Telegram on social media, particularly in tech-focused business forums.
- In his recent post, Durov also highlighted the technological advancements of Telegram compared to WhatsApp, suggesting that the gap between the two platforms is not only in years but widens with each passing month.
- The success of Telegram is also evident in its growing user engagement, with each user opening the app an average of 21 times a day and spending around 41 minutes immersed in its features, according to Durov. This engagement extends beyond just text messaging, tapping into various aspects of modern communication, including entertainment and business, thanks to the integration of social-media features and a wide range of technology-focused content within the app.
