Elon Musk's project Grok set to produce videos based on text, with details regarding availability yet to be disclosed.
Grok's Text-to-Video Feature "Imagine" Launches in October
Get ready for a revolution in content creation as Grok, the AI platform, unveils its new text-to-video generation feature called "Imagine" in October 2025. Powered by the advanced Aurora engine, this feature will allow users to create instant videos with synchronized sound directly from text prompts[1][2][3][5].
The Imagine feature will be integrated into the standalone Grok app, currently available for download[1][3]. To access this innovative technology, users will need a subscription to the SuperGrok tier and will have to join a waitlist for early access starting in October[1][3].
The text-to-video feature supports content creation for entertainment, education, marketing, and social media[1][3]. The underlying AI model, Aurora, has been trained on diverse public video content and synthetic data, enabling it to generate fluid, context-aware videos with realistic motion and scene transitions, setting it apart from more static or limited animation tools[2].
Future updates are expected to include customization options for video styles and formats, although specifics on resolution, video length, or sound libraries have not yet been detailed[1][3]. The rollout prioritises Grok Pro (SuperGrok) subscribers first, with a broader release to follow later in the year[2].
This launch marks a significant expansion for Grok, as it moves towards becoming a fully multimodal AI assistant, encompassing text, images, audio, and video generation, competing with other AI platforms in the generative media space[2].
In other news, Grok recently launched customizable AI companions for Super Grok users. Each companion has a unique personality: Valentine is brooding and romantic, Ani is dark and anime-styled, and Rudy is adorable and quirky. Users can access up to three AI companions: Valentine, Ani, and Rudy[4].
When not immersed in gadgets, the tech news writer at the platform, Himani Jha, enjoys exploring the vibrant culinary scene[6]. With her love for fine literature and timeless music, Himani has contributed to leading publications such as Times Network, Gadgets 360, and Hindustan Times Tech for the past five years[5].
The X Premium+ subscription bundles several advanced AI tools for paying users, with Grok being part of the package[7]. For those interested in the text-to-video feature, early access can be secured through the Grok app[1][3].
- To create videos with a modern touch, users can employ the text-to-video generation feature, "Imagine," integrated into the Grok app, which is powered by advanced technology like the Aurora engine.
- The upcoming rollout of "Imagine" will allow users to tap into various sectors, such as entertainment, education, marketing, and social media, boosting content creation via smartphones and other devices.
