Eltropy Brings RCS to Credit Unions, Boosting Engagement and Security
Eltropy has opened exclusive early access to Rich Communication Services (RCS) for credit unions and community banks. This move allows these financial institutions to compete with major banks like US Bank and PNC Bank in terms of messaging experiences while maintaining personalized service.
RCS offers several advantages over traditional SMS. It delivers 32% higher engagement, supports dynamic content like rich media and one-tap replies, and enhances security for sensitive use cases. RCS messages display the institution's logo and a verified checkmark, building trust and preventing spoofing.
The beta program, running through Q4 2025, allows CFIs to send branded messages matching the capabilities of major banks like US Bank and PNC Bank. It enables them to compete in the messaging arena while maintaining their personalized service. Credit unions and community banks can apply for the beta program by October 31, 2025, with broader deployment starting in early 2026.
Eltropy's commitment to credit unions and community banks is evident in providing enterprise-grade communication technology tailored to their needs. The RCS beta program, with its enhanced features and security, positions these institutions to compete effectively with major banks like US Bank and PNC Bank in the digital landscape.
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