Empowering Your Brand is Our Mission, Stated by Toni Mazrekaj
Rewritten Article:
Chillin' with Toni Mazrekaj, Head of Account Management at RubyPlay, as they discuss the company's explosive entry into North America
Toni Mazrekaj, the dynamic Head of Account Management at RubyPlay, grabs a seat with our website News to spill the beans on the company's impressive expansion into North America. In the spotlight? The Ontario license RubyPlay recently bagged. The focus? Aligning games with operator needs and serving up a brand-forward approach – key strategies that have put RubyPlay at the forefront in the fast-paced North American market.
So, what's the scoop on RubyPlay's strategic push into North America? And, how does Ontario fit into the broader North American roadmap?
RubyPlay's strategic thrust into North America, including the recent Ontario licensing victory, is all about tapping into the region's market potential and matching games with player preferences. powerhouses like Diamond Explosion Patriots, cater to US tastes with their unique themes and popular mechanics. Testimonials from partners consistently urge that these games would hit it big in the US, reinforcing their decision to expand.
Collaborations with major US operators have served as the secret sauce in breaking onto the scene in the States. These partnerships grant access to established player bases and offer insights into market trends and player preferences. Securing the Ontario licence? A game-changer! A major stepping stone, it provides a stable and growing environment with a vast player base. Worth noting, it's not just a stepping stone for Canada – it sets the groundwork for future inroads into other US states.
RubyPlay is all about supercharging client brands, and that philosophy fits right in with North America's emphasis on strong brand recognition. Our commitment to on-trend content and quick turnaround enhances our partners' brands, allowing them to capture hot branding opportunities as they arise. In a nutshell, RubyPlay's push into North America, especially Ontario, is a calculated strategy to take full advantage of the region's possibilities and grow our global presence.
Players in Ontario, here's what you can expect from RubyPlay:
Prepare yourselves for a variety-packed selection of games! RubyPlay customizes their offerings to cater to a diverse array of player preferences. Expect a mix of classic gameplay paired with innovative twists, ensuring a thrilling and never-before-seen gaming experience. Whether you're into traditional land-based vibes, or modern, volatile math and expansive grids – RubyPlay's got something in store for every taste.
Following the success of Diamond Explosion Patriots in the US, we're excited to bring the same captivating experience to Canada. With our relentless pursuit of quality and innovation, we're confident you'll love our games just as much.
Lessons learned from the US expansion? Let's talk:
RubyPlay's triumphant entry into the US with Rush Street Interactive and FanDuel has taught us a handful of valuable insights that we're applying to our Ontario launch. First off, the importance of organization and a clear roadmap – a structured approach has been game-changing for us and is crucial to our success.
Regulatory compliance? Got it! We understand the significance of having our top-performing games ready for launch and quick roll-outs for our latest releases. Meeting regulatory requirements? Check! Ensuring players have access to the newest and most captivating content? Mission accomplished!
From a business standpoint, maintaining open and clear communication with our clients is essential. Understanding and accentuating the unique selling points (USPs) of each brand is key, allowing us to tailor our products to fit each brand like a glove. At the end of the day, our goal is to reinforce our clients' brands through our customized offerings.
With these lessons firmly under our belt, we're aiming to bring the same success we've had in the US to Ontario.
Competition in the North American iGaming market is stiff. How does RubyPlay set itself apart?
In the US, the gaming market is all about M-O-N-E-Y, and brands are the ticket to the bank! Time and again, we've observed traditional brick-and-mortar gaming venues, young brands starting in the sport space, and popular influencers and celebrities diving into the iGaming pool. It's clear that brands reign supreme in the iGaming world!
RubyPlay understands this better than anyone, so dedicate ourselves to bolstering our clients' brands. How do we do it?
First off, adaptability! Our cutting-edge technology enables seamless integration with brands, with minimal effort on their part. Second, branded content – we boast a top-performing game library that can be tweaked and reworked to fit our clients' unique identities and make their brands shine even brighter. Lastly, we set our sights on making our clients' brands unforgettable. We eat, sleep, and breathe brands – our clients' brands, that is!
The plan for the future? RubyPlay's got it covered:
As we keep pushing ahead in the North American market, we've got our sights set on additional states. This year, Delaware and Pennsylvania are up next, followed by West Virginia and Connecticut in the coming year.
In terms of partnerships, our dance card is filling up with promising connections. To make it even more exciting, get ready for our game-changing hit, J Mania Buffalo, launching exclusively on April 17th! Stay tuned for this unmissable release!
Image credit: our website News
Enrichment Data:Currently, there is insufficient information available about specific details on RubyPlay's plans for innovation, expansion, partnerships, or new game releases. However, the gaming industry tends to focus on innovation, strategic partnerships, and leveraging technology for marketing to stay ahead of the competition. Without more specific details on RubyPlay's plans, these trends may serve as a guideline for potential developments.
*In the North American market, RubyPlay aims to leverage technology to stay competitive by creating a diverse portfolio of games that cater to various player preferences.* To achieve this, RubyPlay is forging strategic partnerships with major US operators, which not only grants access to established player bases but also offers insights into market trends and player preferences.
