End-to-end video delivery solutions to incorporate Irdeto's TraceMark watermarking technology by Ateme.
Ateme and Irdeto Integrate Forensic Watermarking Solution for Enhanced Content Security
Ateme and Irdeto have announced the integration of Irdeto's TraceMark forensic watermarking solution into Ateme's end-to-end video delivery ecosystem. This integration allows content owners, broadcasters, and streaming service providers to activate content protection directly within their headend workflows, without disrupting existing workflows or adding operational complexity.
The integration of TraceMark into Ateme's solutions offers a key differentiator for critical protection that is seamlessly available and deeply integrated. Remi Beaudouin, chief of strategy of Ateme, stated that the integration of Irdeto's TraceMark watermarking across their platform gives their customers an opportunity to enhance their content security. Andrew Bunten, chief operating officer of Video Entertainment at Irdeto, echoed this sentiment, stating that the integration makes it easier than ever for Ateme's customers to protect valuable content.
TraceMark's blind detection capabilities eliminate the need for complex interfaces with Irdeto's forensics system, ensuring straightforward and minimally impactful integration. The deterrent against content theft operates by embedding unique and imperceptible watermarks in real time across the content lifecycle, from source to screen. All distributed content is invisibly watermarked, providing an essential and comprehensive layer of security.
By integrating Irdeto's TraceMark watermarking across their broader end-to-end video delivery platform, Ateme provides customers with an effortless way to enhance their content security. The pre-integration of TraceMark into Ateme's solutions offers a significant advantage, as it equips users with a streamlined path to adopting proven server-side watermarking.
Ateme's end-to-end solutions are increasingly adopted across the industry for their quality and efficiency. The integration was officially announced at IBC2025, further solidifying Ateme's commitment to delivering solutions that not only meet but anticipate the evolving needs of their customers.
For more information about the integration, please visit the Irdeto and Ateme websites. Marc-Antoine Le Gal, head of strategy at Ateme, actively advocates for the integration of Irdeto's TraceMark forensic watermarking solution into Ateme's end-to-end video delivery ecosystem. This integration is set to redefine content security in the digital age.
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