Estimated Education Expenses for Russian Children: Financial Analysis of Parental Investments for School Preparation
In Russia, there is currently no direct data available on the distribution of school supply spending among parents or the primary locations where they purchase these essential items. However, some insights can be inferred from various sources.
While Russian parents receive state aid certificates for child-related expenses, these certificates tend to prioritise larger expenses such as cars, home repairs, medical bills, or education-related investments. School supplies, unfortunately, do not seem to be explicitly mentioned in these certificates, suggesting that while parents face diverse spending priorities, school supply spending in Russia may not be as prominently highlighted in surveys related to child-related expenditures.
Data from the U.S. context provides a useful comparative framework. On average, American parents spend $143.77 on school supplies, electronics, clothing, and shoes, with a high prevalence of online shopping and large retailers such as department stores and discount stores dominating purchasing sites. However, it is essential to note that this data does not reflect Russian consumer behaviour.
A World Bank report on social and economic conditions in Russian single-parent families discusses economic pressures but does not cover school supply spending or shopping venues. For detailed distribution and retail channel data specifically for Russia, a targeted market research or government educational spending report would be necessary.
Recent findings from experts at "Avito Goods" and "Avito Ads" have shed light on some trends in Russian school supply spending. According to their report, the most significant expenditure goes towards stationery (32%), followed by educational materials (25%). Approximately 83% of those surveyed believe that the most money is spent on school uniforms.
The average spending on school supplies per person this year is approximately 16,000 rubles, with 35% of respondents planning to spend between 10,000 and 20,000 rubles per child. Twenty-five percent of respondents believe that preparing a child for school will cost more than 20,000 rubles. Twenty-two percent of respondents go to specialized offline stores for school supplies, while 20% of those surveyed buy new gadgets for their children for the 1st of September.
Interestingly, 27% of respondents hope to spend between 5,000 and 10,000 rubles per child, and 12% of respondents plan to spend 5,000 rubles per child. Nine percent of respondents prefer the sites and apps of specific stores for school supplies.
Perhaps one of the most striking findings is the increasing trend of online shopping for school supplies. Experts have reported that school supplies are currently mainly ordered on marketplaces. This shift towards online shopping may be due to the convenience it offers, especially in light of the ongoing pandemic.
It is also worth noting that the minimum "school kit" has increased by 7% in Russia over the year. This increase in cost may put additional pressure on parents, especially those with multiple children.
In conclusion, while there is no direct data available on the distribution of school supply spending among Russian parents or their primary purchasing channels, recent findings suggest that a significant portion of the budget goes towards stationery, educational materials, and school uniforms. The trend towards online shopping for school supplies is also noteworthy, reflecting a growing preference for convenience and the impact of the digital age on consumer behaviour.
- The recent findings from experts at "Avito Goods" and "Avito Ads" have revealed that a significant portion of school supply spending (approximately 83%) in Russia goes towards stationery and educational materials.
- In the ongoing digital age, there is an increasing trend of online shopping for school supplies in Russia, with marketplaces being the primary destinations for these purchases.
