Fake Mercedes-Benz Products Surge Online, Putting Consumers at Risk
Global trade in fake Mercedes-Benz products is surging, particularly online. In 2022 alone, over 155,000 counterfeit listings were removed, a 23% increase from the previous year. Over 1.6 million counterfeit products were seized, with over 620 raids conducted. Mercedes-Benz is bolstering its brand protection strategy to combat this growing issue.
Counterfeiters operate under deplorable conditions, flouting human rights and environmental standards. They target safety-relevant parts like brake discs and steering components, posing significant risks to road users. Consumers can spot counterfeits by looking out for low prices, poor quality, or suspicious sales sources. Mercedes-Benz does not manufacture certain products that may appear on counterfeit listings.
Organizations like the Markenverband, BDI, DIHK, and the Aktionskreis gegen Produkt- und Markenpiraterie (APM) are leading the fight against counterfeit gangs. They are supported by initiatives such as social media campaigns and events focused on intellectual property protection in Germany.
The increase in counterfeit Mercedes-Benz products, particularly online, is a cause for concern. These products often fall short of safety standards and are produced under inhumane conditions. Mercedes-Benz is stepping up its brand protection strategy to tackle this growing problem and ensure the safety of its customers.
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