FanDuel takes over BeyondPlay in latest industry merger
FanDuel Acquires BeyondPlay to Boost iGaming Offerings
FanDuel, a leading sportsbook and iGaming operator in the US and part of Flutter Entertainment, has announced the acquisition of BeyondPlay, a B2B technology firm specializing in next-generation iGaming software. The deal marked BeyondPlay's integration into FanDuel Casino's leading iGaming brand.
BeyondPlay offers two flagship products: a Jackpot Management System with content-agnostic, customizable jackpot campaigns, and a Multiplayer Software that enables concurrent casino gameplay among multiple users. By incorporating BeyondPlay's expertise, FanDuel Casino aims to enhance its customer experience and maintain market competitiveness.
Founded by Karolina Pelc in 2021, BeyondPlay has experienced rapid growth in a short period. The company has onboarded notable gaming customers, secured funding from key investors, established partnerships with leading game studios, and obtained supplier licenses in various regulated jurisdictions, such as the UK, Malta, Ontario (Canada), and Sweden.
Karolina Pelc, BeyondPlay's CEO, expressed her satisfaction with the acquisition, which she considered a validation of her team's hard work and dedication. She expressed excitement about the opportunity to amplify the impact of BeyondPlay's technology on a global scale with FanDuel Casino.
Asaf Noifeld, FanDuel Casino's Managing Director, also welcomed the acquisition, emphasizing its strategic importance in improving the iGaming customer experience. He highlighted BeyondPlay's market-proven jackpot technology and innovative multiplayer software capabilities that would bolster FanDuel's gaming offerings.
The acquisition completes a significant milestone in BeyondPlay's short but exciting journey, signifying a joint future focused on growth and innovation within the iGaming sector.
In terms of market impact, the acquisition positions FanDuel Casino more competitively, enhancing the customer experience with engaging and dynamic gaming options. The integration of BeyondPlay's technology has already led to the launch of hourly jackpots across multiple states, attracting a significant number of winners and increasing gameplay excitement. The partnership may also facilitate further expansion into new markets, bolstering FanDuel's presence in the US iGaming market.
FanDuel's acquisition of BeyondPlay marks a strategic move in the field of sports betting and finance, as FanDuel aims to leverage BeyondPlay's technology to offer more dynamic gaming options and stay competitive. With BeyondPlay's technology integration, FanDuel Casino is poised to introduce innovative features such as hourly jackpots, attracting a larger audience and cross-platform engagement in sports, betting, and finance.
