Fast-food giants Chopt, McDonald's, Shake Shack, Taco Bell, and Beyond jump on the kiosk trend.
Revamped: The Liberation of Hospitality with Self-Service Kiosks
Initially met with doubt, self-service ordering kiosks are now a natural fit in the hospitality sphere. Contrary to fears of displacing human jobs, these kiosks are reinventing the industry by refocusing staff on experiences that truly matter. Instead of eliminating human touch, they're elevating it. This harmonious blend of technology and human expertise not only alleviates job fears but pushes the hospitality sector towards a future of enhanced efficiency and a richer customer journey.
The Booming Kiosk Market Explored
- The global kiosk market stood at $22.47 billion in 2022 and is expected to Tower to $51.27 billion by 2031, enjoying a compound annual growth rate of 9.6% during this period.
Customer Survey: The Kiosk Verdict
- Over 65% of quick-service customers prefer kiosk-based ordering over traditional counter service.
- 56% of diners lose patience after a mere 5-minute wait for their order.
Advantages for Restaurants
- Sales Boost: Interactions at kiosks can lead customers to spend 10-30% more.
- Order Precision: Kiosks reduce human errors, ensuring accurate orders.
- Customization Galore: Almost 47% of diners favor self-service technology to customize their meals.
- Labor Cost Savings: Restaurants can slash up to $6,000 per month per kiosk on labor costs.
- Increased Sales: Adding self-ordering kiosks can propel sales by 5-6%. Some reports even suggest that kiosks can generate orders 30% higher in value than human orders.
- Exceptional Customer Experience: Improved service quality and speed.
- Maximize Upselling: Kiosks foster a 30% increase in upsells.
- Enhanced Loyalty and Promotion: Kiosks can boost loyalty by up to 21%.
Shining Example: Chopt Creative Salad Co. and Bite Kiosks
Chopt Salad's collaboration with Bite kiosks demonstrates the power of self-service technology, particularly in accelerating digital-only concepts. Despite increased digital sales, Chopt recognized the need for an optimized digital ordering and pickup system to streamline operations and enhance customer satisfaction. Bite emerged as the perfect partner, offering a tailored solution to Chopt's unique requirements.
Since the partnership began in 2021, Bite kiosks have been deployed in 13 of Chopt's restaurants across five states. The results have been remarkable:
1. Revenue Lift: Bite kiosks contribute to up to 30-40% of revenue in digital-only locations.2. Sales Per Order: Chopt Salad witnesses a 5-10% higher sales per entree through Bite kiosks compared to human interactions.3. Efficiency and Speed: Integrating Bite with Chopt Salad's Kitchen Display System has ensured swift ticket times under 5 minutes.4. Brand Exposure: Bite has helped Chopt introduce new customers to their brand, emphasizing premium quality and meal customizability.
Steadfast Frontrunners in Kiosk Adoption
Fast food giants like McDonald's and Taco Bell have been at the forefront of kiosk innovation, experimenting with self-service technology as early as 2003. McDonald's already adopted kiosk systems across its U.S. outlets by 2020, while Taco Bell operates an exclusively kiosk-based NYC store with 10 self-service digital menu kiosks.
Shake Shack has embraced the kiosk trend, integrating kiosks in nearly all its locations, resulting in impressive earnings of $271.8 million. Burger King is another success story, achieving over half of its 2022 sales through digital platforms, with kiosks contributing significantly to this shift.
As the industry continues to evolve, self-service ordering kiosks are becoming an essential component for QSRs catering to speed, accuracy, and a modern, seamless experience.
In the expanding global kiosk market, self-service kiosks are not only garnering significant growth but are also revolutionizing the hospitality industry, providing a more efficient and personalized guest experience. For instance, Chopt Creative Salad Co.'s collaboration with Bite Kiosks has notably boosted their revenue by up to 40% in digital-only locations, showcasing how technology can enhance the lifestyle of both customers and businesses within the hospitality sector, with finance benefits such as labor cost savings and increased sales. This trend is further evidenced by fast food giants like McDonald's, Taco Bell, Shake Shack, and Burger King adopting self-service kiosks to cater to the demands of speed, accuracy, and a contemporary, seamless dining experience, thereby solidifying their positions as frontrunners in kiosk adoption within the hospitality industry.
