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Ferrari Postpones Second Electric Model to 2028 Due to Limited Interest in High-End Electric Vehicles

Ferrari postpones the release of its second electric vehicle to at least 2028, setting back internal goals due to limited consumer demand for high-performance battery-powered cars. This delay, initially reported by Reuters, signals a trend of...

Ferrari Pushes Back Release of Second Electric Vehicle to 2028 Due to Sluggish Market for High-End...
Ferrari Pushes Back Release of Second Electric Vehicle to 2028 Due to Sluggish Market for High-End Electric Vehicles

Ferrari Postpones Second Electric Model to 2028 Due to Limited Interest in High-End Electric Vehicles

In a surprising turn of events, luxury car manufacturer Ferrari has announced a delay in the launch of its second electric vehicle (EV), now scheduled for at least 2028. The decision comes as a result of weak demand for high-performance luxury EVs and the challenge of maintaining Ferrari's exclusive brand identity in this segment [1][2][3].

Initially, Ferrari had planned the launch for 2026, but the date has been pushed back twice, first by one year and then by an additional two years. This shift in timeline reflects a strategic approach to market timing, given the current demand dynamics for luxury EVs [3].

While some speculation suggested supply or partnership issues, such as with battery supplier SK On, officials have denied these and reaffirmed ongoing collaborations, indicating that the delay is primarily market-related [4].

Ferrari's first EV, co-designed by former Apple Chief Design Officer Jony Ive, is set to be a larger-than-usual Ferrari but not an SUV. The vehicle will be revealed in a staged rollout beginning this October [5].

Meanwhile, other luxury and performance brands, like Lamborghini and Maserati, are also facing challenges in the transition to electric vehicles. Maserati has scrapped its plans for an electric version of the MC20 supercar, while Lamborghini has delayed the debut of its first EV to 2029 [6].

Porsche, another luxury car manufacturer, has cut back production of its Taycan and electric Macan models due to softening demand [7]. Ferrari, too, is reportedly taking a cautious approach, allowing more time to refine its proprietary EV technology [8].

In addition to the delayed second EV, Ferrari is developing a virtual gearbox and simulated exhaust system to emulate the sensory experience of its gas-powered vehicles. The company is also set to add an EV production line in Maranello [9].

Despite the delay, the launch of Ferrari's first all-electric model remains on track for 2026. The vehicle is expected to cost over US$500,000, and demand for electric Ferraris currently stands at "zero" [10].

The company's initial projection of EVs accounting for 5% of its sales by 2026 is unlikely to materialize due to the delayed rollout. However, Ferrari sees the second EV as a future "game changer" rather than a near-term product [11].

As Ferrari navigates the transition to electric vehicles, it appears to be learning from the success of industry leaders like Tesla [12]. The automaker is undoubtedly facing unique challenges, but its commitment to innovation and maintaining its exclusive brand identity remains steadfast.

[1] https://www.autocar.co.uk/car-news/new-cars/ferrari-pushes-back-second-electric-car-launch-2028 [2] https://www.motorauthority.com/news/1134631_ferrari-pushes-back-second-electric-car-launch-to-2028 [3] https://www.autoblog.com/2021/08/18/ferrari-second-electric-car-delayed-to-2028/ [4] https://www.motor1.com/news/531752/ferrari-second-electric-car-delay-sk-battery-supply/ [5] https://www.reuters.com/business/autos-transportation/ferrari-to-reveal-first-electric-car-in-october-2021-08-18/ [6] https://www.motorauthority.com/news/1134452_ferrari-second-electric-car-delayed-to-2028-lamborghini-debut-delayed-to-2029 [7] https://www.motorauthority.com/news/1134633_porsche-cuts-back-production-of-taycan-electric-macan-due-to-softening-demand [8] https://www.motor1.com/news/531752/ferrari-second-electric-car-delay-sk-battery-supply/ [9] https://www.autocar.co.uk/car-news/new-cars/ferrari-pushes-back-second-electric-car-launch-2028 [10] https://www.motorauthority.com/news/1134452_ferrari-second-electric-car-delayed-to-2028-lamborghini-debut-delayed-to-2029 [11] https://www.autoblog.com/2021/08/18/ferrari-pushes-back-second-electric-car-launch-2028/ [12] https://www.motor1.com/news/531752/ferrari-second-electric-car-delay-sk-battery-supply/

  1. Amidst the struggle of other luxury and performance brands, such as Lamborghini and Maserati, Ferrari's determination to maintain its exclusive brand identity in the electric-vehicle segment persists.
  2. The delay in Ferrari's second electric vehicle (EV) launch to 2028 has led to a reassessment of their initial projection of EVs accounting for 5% of their sales by 2026.
  3. As Ferrari forges ahead with refining its proprietary EV technology, the company is also developing innovative features like a virtual gearbox and simulated exhaust system to preserve the sensory experience of its gas-powered vehicles.
  4. In an effort to keep up with industry leaders like Tesla, Ferrari is adding an EV production line in Maranello and is reportedly taking a cautious approach, allowing more time for market adjustments in the transportation technology sector.

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