Financial executive Birgit Seeger has been appointed as CEO by Norma.
The NORMA Group, a leading Hessian automotive and industrial supplier, has announced the appointment of Birgit Seeger as its new CEO, effective November 1, 2025. The decision comes after a transition period under the interim leadership of Mark Wilhelms, who will be stepping down from the board at the end of October.
Seeger, currently Senior Vice President of the Comfort Actuators business unit at Bosch, brings a wealth of experience to her new role. Her background includes a strong operational and strategic focus, particularly in the electric drives sector for automotive applications such as seats, sunroofs, and window lifters. Seeger's appointment was met with praise from the Supervisory Board, who highlighted her "high-level industry expertise and proven track record in transformation processes" as key reasons for her selection.
The company's strategic direction and performance under Seeger's leadership remains to be seen, as her appointment is recent and she will assume office in November 2025. However, the Supervisory Board expects Seeger to leverage her transformation expertise and operational strength to advance NORMA Group’s business. The departure of the previous CEO, Guido Grandi, earlier this year due to strategic differences, suggests a possible shift in company strategy with the new leadership.
NORMA Group's customer base spans across various sectors, including agriculture and flood protection in the water management business. The company has built up a foothold in water treatment technology through acquisitions starting in 2012. However, in November 2024, the company decided to focus on its core business and announced the sale of its water management solutions business.
For the year 2025, NORMA Group expects sales of €1.1 to €1.2 billion, roughly the same as the previous year. The adjusted EBIT margin for 2025 is expected to be around 6 to 8%, lower than the previous year's 8%. The company, primarily active in connection technology, producing items such as hose clamps and plug connectors, aims to expand its business in the general industry while continuing to reduce costs and adjust capacities.
Seeger has expressed her commitment to driving the company's transformation with her board colleagues and leading it to success. The board's intention is to ensure a smooth transition and a promising future for NORMA Group. More detailed information on the sale and the second-quarter results will be published by the end of August.
Seeger's appointment by NORMA Group, a leading industrial supplier, could potentially impact the company's finance and business strategies, given her expertise in technology and transformation processes within the electric drives sector. With her operational strength and background in the automotive industry, she may leverage technology to advance the company's business interests and drive its performance in connection technology.
