Flipkart's 2GudSocial Aims for a Prominent Position
In the wake of the government's ban on 59 Chinese apps, several Indian platforms are gaining momentum, with Zee5's upcoming short video app HiPi leading the charge. HiPi, set to launch in the next two months, has already tied up with over 300 content creators and aims to generate more content around food, music, and humor.
Industry experts believe that Chinese apps are trying to leverage the void created by the ban, and HiPi is no exception. The platform plans to monetize through an ad revenue model and transactions, similar to its competitors.
Meanwhile, Flipkart is piloting a new social commerce platform called 2GudSocial. This platform, aimed at consumers from small towns and lower-income groups, will feature transactions for categories like fashion, mobiles, and accessories. Innovations in 2Gud include social and group discovery features, making it an influencer-led video commerce platform.
2GudSocial is not the only social app in the social commerce space; others include Mall91, WMall, SimSim, and Bulbul. ShareChat, another Indian player, has launched a short video app named Moj on the Google Play Store, two days after the government banned 59 Chinese apps, including Helo and TikTok.
Chinese internet firms have dominated India's smartphone user base until recently, with an estimated 200-300 million unique users in India. However, the ban has opened up opportunities for indigenous platforms. Kalyan Krishnamurthy, CEO of Flipkart, stated that 2Gud is their affordability-led proposition and is doing extraordinarily well.
Despite the success of these new platforms, there are still gaps in information. For instance, there are no relevant search results providing information about the corporate leadership behind the Indian short video app ChitoChat.
The ban on Chinese apps has led to unprecedented traction for Indian apps in the last 48 hours, due to bug fixes and new product launches. As these platforms continue to grow, it remains to be seen how they will shape the Indian digital landscape in the long term.
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