Ford Boosts Bronco, Ranger Production; Cuts F-150 Lightning Shift
Ford is adjusting its production schedule for electric vehicles in Michigan. It's adding a third shift at the Michigan Assembly Plant to boost production of the Bronco and Ranger SUVs and pickups, creating around 900 new jobs. Meanwhile, it's reducing production of the F-150 Lightning pickup to a single shift at the Rouge Electric Vehicle Center, impacting about 1,400 employees.
Ford initially planned to triple F-150 Lightning production to 150,000 vehicles a year by last fall. However, demand didn't meet expectations, with only 24,165 units sold in 2023. The company is now aiming for 'the optimal balance of production, sales growth and profitability'.
Around half of the 1,400 employees affected by the production cut at the Rouge Electric Vehicle Center will transfer to the nearby Michigan Assembly Plant. Ford is also offering other roles at nearby facilities in Michigan for the remaining employees.
Ford's decision to increase production of the Bronco and Ranger models while reducing F-150 Lightning output reflects shifting market demands. The company is committed to supporting impacted workers, with many moving to nearby plants. Despite Tesla's Cybertruck competition, the Ford F-150 Lightning has strengthened its market position after a price reduction in July 2023.
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