OneFox's Game-Changing Upgrades: Unified Advertising Powerhouse!
Fox Media Advertising Enhances Its Unified Media Platform for Better Ad Delivery and Tracking
NYC - Fox Advertising, the ad-wielding titan, has unleashed a series of improvements and enhancements to its media platform, OneFox. This powerhouse not only merges linear, streaming, and digital inventories but also audiences, unifying them into a single, spectacular media buying experience, turbocharged by AdRise.
OneFox's latest reinvention includes the merger of offline and digital identity, coupled with verticalized audience attributes encompassing demographics, lifestyles, hobbies, and purchase intent. These novel features are poised to bolster OneFox's worth for advertisers significantly.
Delving deeper into the realms of data integration, Fox has teamed up with TransUnion and Experian to amp up its first-party data arsenal. This partnership will fuel advertisers with the capacity to target custom segments and touch base with their desired audiences.
Through this symbiotic union, OneFox will generate audience segments and lay on vital attributes, providing a comprehensive, bird's-eye view of the ideal audience. By streamlining once fragmented data points into a unified audience perspective, OneFox will offer a streamlined, signal-based platform for brands to connect with their most cherished customers across Fox Entertainment, Fox Sports, Fox News Media, and Tubi.
Stephan Kim, the chief strategy and operations officer at Fox Advertising, proclaimed, "Fox's converged media platform was designed specifically to unify our portfolio. By infusing Fox's first-party data with strategic insights and audience attributes from Experian, TransUnion, and LiveRamp, we will amplify the precision and power of our platform, turning data and insights into intelligence that ignites audience activation and creates opportunities for both businesses and consumers."
OneFox's keystone features and groundbreaking developments include:
- Mass Audience Matching: Bridging the gap between various audience segments, enabling precision and efficiency like never before.
- Smarter Creative Decision-Making: Empowering brands with contextual cues, resulting in creatives that pack a potent punch and resonate deeply.
- Linear and Streaming Convergence: Grasping the reins of linear and streaming with unified reach and frequency controls, guaranteeing seamless advertising across channels.
- Attribute-Based Segmentation: Offering advertisers broad access to their target demographic and tailored audiences, based on key attributes.
Chris Feo, the chief business officer at Experian, enthusiastically declared, "We're thrilled to partner with Experian, bolstering OneFox with our product suite. By integrating data from our identity graph and audience attributes, Fox can merge offline and digital signals into a single, coherent view, thereby uncovering high-value segments and helping advertisers reach them across every Fox screen, from primetime and Fox Sports to Tubi - all while reaping benefits quicker, within a unified workflow."
Julie Clark, senior vice president of media and entertainment at TransUnion, added, "TransUnion and Tubi have shared a longstanding relationship with Fox, and we're eager to take this collaboration to new heights across the broader Fox ecosystem. With our extensive expertise in identity, we've spearheaded the forging of meaningful connections between audiences and content. This expanded partnership marks TransUnion's pivotal role in inspiring data-driven television and driving the precision and scale that today's media climate demands."
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- The merger of OneFox's linear, streaming, and digital inventories, and audiences, is poised to revolutionize media buying experience, amplifying its worth for advertisers.
- Stephan Kim, the chief strategy and operations officer at Fox Advertising, announces that OneFox's converged media platform will infuse Fox's first-party data with insights and audience attributes from Experian, TransUnion, and LiveRamp.
- OneFox's latest features include mass audience matching, smarter creative decision-making, linear and streaming convergence, and attribute-based segmentation, all designed to streamline data points for brands to connect with their audiences across various Fox properties.
- Chris Feo, the chief business officer at Experian, reveals that by integrating data from their identity graph and audience attributes, Fox can merge offline and digital signals into a single, coherent view, thereby uncovering high-value segments and helping advertisers reach them across every Fox screen.
- Julie Clark, senior vice president of media and entertainment at TransUnion, highlights the expanded partnership's potential to drive data-driven television by leveraging their expertise in identity and inspiring meaningful connections between audiences and content.
