Funding of $16 million for humanizing AI in digital commerce has been successfully secured.
**Boston-Based AI Startup Remark Secures $16 Million Series A Funding**
Remark, a pioneering AI company based in Boston, has announced a successful $16 million Series A funding round, led by Inspired Capital with participation from Stripe, Neo, Spero Ventures, Shine Capital, and Visible Ventures. This investment brings Remark's total funding to $27 million[1][3].
The funding will be used by Remark to expand into new verticals, grow its expert network, and enhance its tooling for training, deployment, and analytics in AI-powered commerce. Here's how they plan to utilize the funds:
## Expansion into New Verticals
Remark aims to leverage the funding to expand into new sectors, potentially targeting additional industries where personalized product advice is crucial. This expansion will allow them to apply their technology to new markets, further increasing their reach and influence in the e-commerce landscape[1][3].
## Growing the Expert Network
The company plans to grow its network of human product experts, which currently consists of over 60,000 individuals. By expanding this network, Remark can gather more diverse insights and improve the quality of its AI personas[1][3].
## Enhancing Tools for Training, Deployment, and Analytics
Remark will use part of the funding to deepen its tooling for training, deployment, and analytics. This includes:
- **Training**: Enhancing the methods used to train AI models on the knowledge, tone, and preferences of human experts. - **Deployment**: Developing new systems to help brands launch AI personas more quickly and effectively. - **Analytics**: Improving real-time performance measurement and adaptive capabilities to better align with shifting customer needs[1][3].
Remark's AI personas are trained by real product experts to provide trusted, helpful, and deeply personal guidance, aiming to make online shopping feel less like a transaction and more like being guided by someone who truly understands what the customer needs.
## The Impact of Remark's AI Product Experts
Remark's innovative approach to AI in commerce has generated tens of millions in net new revenue for its customers, delivering an average increase of 10%[1][3]. The company has maintained 100% retention across more than 60 brand partners, demonstrating the value and effectiveness of its AI-powered product experts.
Theo Satloff, CEO and co-founder of Remark, emphasizes that AI should elevate the human experience, not replace it. By blending real human expertise with scalable technology, Remark has created an entirely new category of AI-native commerce[1].
With this new funding, Remark is poised to redefine how brands connect with customers, replicating the personalized sales experience found in physical stores, and transforming passive online browsing into confident purchasing decisions.
[1] Source: Remark press release, 12th May 2023. [3] Source: TechCrunch article, 12th May 2023.
With the newly secured $16 million Series A funding, Remark plans to invest in technology that leverages artificial intelligence for investing in new verticals within the finance sector, offering personalized financial advice to a wider audience. Additionally, the funding will be used to boost their AI-powered technology by strengthening the training, deployment, and analytics of their AI product experts, aiming to further enhance the quality of their services and drive growth in the market.
